He Fired His Software... And Built His Own AI Instead
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Most companies are still figuring out how to use ChatGPT.
Guillermo decided to build something entirely different.
Instead of relying on off-the-shelf software, he created his own AI-powered operating system that automates research, outreach, reporting, underwriting, legal documents, and client intelligence, giving his brokerage an advantage that's difficult to replicate.
In this conversation, he explains why he believes the future belongs to businesses that build AI around their own data instead of everyone else's.
Episode DescriptionWhat happens when a commercial real estate broker decides that the software on the market isn't good enough?
He builds his own.
In this episode of The AI Edge Podcast, Louis Fernandes sits down with Guillermo, Founder & CEO of Panther Capital Group, to discuss how he's using AI to transform the way commercial real estate deals are sourced, analyzed, and closed.
After closing more than $350 million in transactions before the age of 30, Guillermo made a bold decision: instead of adding more software subscriptions, he invested in building his own AI-powered operating system. Today, that platform automates everything from CRM and reporting to personalized outreach, legal documents, market intelligence, and deal analysis, allowing his team to move faster while delivering a better client experience.
In this episode, you'll learn:
• Why Guillermo chose to build AI instead of buying software
• How proprietary data creates a competitive advantage in commercial real estate
• The AI workflows helping his team source more off-market opportunities
• How automation is improving client relationships instead of replacing them
• Why execution, consistency, and data are becoming the new competitive edge
Whether you're a founder, operator, broker, investor, or business owner exploring AI, this conversation offers practical lessons on using technology to build systems that create leverage, not just save time.
About the GuestGuillermo is the Founder & CEO of Panther Capital Group, a commercial real estate investment and brokerage firm specializing in industrial outdoor storage (IOS) properties across the United States.
Since entering the industry, Guillermo has closed more than $350 million in transactions, built a growing investment portfolio, and developed proprietary AI systems that automate prospecting, underwriting, reporting, and client relationship management.
His mission is simple: combine relentless execution with technology to create a better experience for clients while building one of the country's leading industrial real estate platforms.
Connect with Guillermo🌐 Panther Capital Group
https://panthercapitalgroup.com/
https://www.linkedin.com/in/guillermo-de-nicolas-mba-sior-80b39614b/
🏢 Panther Capital Group
https://www.linkedin.com/company/panther-capital-group-llc/about/