He gambled his family’s house deposit to build an insane new combat sport.

Danny Mac came from Melbourne’s western suburbs with no fight background, but has built International Brawling Championship, or IBC, into one of the fastest-growing combat sports on the planet.

In this episode, Danny opens up about the failed businesses before IBC, being borderline bankrupt two years ago, and the relentless drive that kept him chasing success since he was a kid.

He breaks down how losing money promoting boxing shows led to his wild idea for a hybrid combat sport built around forward pressure, violence, and non-stop action.

Danny also walks through the brutal reality of building IBC from the ground up, from losing $350,000 on the first show to sold-out shows and broadcast deals he could have only dreamed of.

This episode is about risk, obsession, and what happens when you bet everything you’ve got on yourself.

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👇 Chapters:

00:00 Intro

01:06 Who Is Danny Mac?

11:13 International Brawling Championship Idea

16:07 Betting the House on IBC

24:24 Losses, Crowds & Broadcast Deals

32:29 Regulation & World Domination