What does it take to build a $70 million family business without destroying the family behind it?

James and Emma Salerno from Ringers Western sit down with Hard Ground to unpack the principles that helped their family build one of Australia’s best-known rural clothing brands while staying united through business pressure, disagreements and extraordinarily difficult seasons.

Raised on a million-acre cattle station in the Kimberley, James and Emma share how their family went from making clothing for themselves to building Ringers Western into a business with around 20 stores, more than 300 employees and roughly $70 million in annual revenue. But this conversation goes far beyond business growth. It’s about family business, succession, conflict resolution, leadership, rural Australia, resilience, workplace culture and staying together when life gets hard.

They explain the family philosophy of “sticking together,” why no disagreement is considered too small to address, and the practical conflict-resolution process they call Team Technology. They also discuss walking through intense public scrutiny, protecting their family relationships and why adversity ultimately strengthened their commitment to one another.

If you run a family farm, agricultural business, rural business or multigenerational company, this conversation offers a very different way to think about success.

Highlights:

→ James and Emma explain why successful family businesses need to treat the health of the family as seriously as the health of the company, including their belief that unresolved small disagreements can eventually become major problems.

→ You’ll hear how their Team Technology framework works, including the idea of verbal “sparring,” bringing a third-party “Wisdom Bank” into disagreements and beginning difficult conversations with the commitment that everyone will work toward agreement.

→ They share how Ringers Western grew from clothing made for their own use into a major Australian rural brand, why product quality became non-negotiable and why they believe strong teams and relationships ultimately drive business performance.

→ James and Emma also open up about navigating enormous public pressure as a family, how adversity affected their children, employees and commercial relationships, and why knowing who stood beside them changed their perspective on loyalty, resilience and success.

Why are so many rural Australians putting their own health last, and what actually gets them to finally make a change?

In this episode, we sit down with Richard Sheppy to unpack how Fat Farmers and Active Farmers are changing rural health, fitness and mental wellbeing across Australian farming communities. From taking health screenings directly to field days to creating local fitness groups where farmers can exercise alongside their mates, the mission is simple: break down the barriers that stop country people from looking after themselves.

We talk about rural men’s health, farmer mental health, exercise, alcohol, anxiety, social connection and the enormous power of simply taking the first step. Richard also shares his own transformation from heavy drinking and smoking to running, cycling, training and living alcohol-free. We explore why you don’t need a fancy gym to improve your fitness, why consistency beats going from zero to hero, and why being kind to yourself matters when you’re starting again.

If you’re a farmer, live in a rural community, struggle to prioritise your health or know someone who does, this conversation is for you.

What You’ll Learn:

→ Why taking health services directly into rural communities can reach farmers who might otherwise never book a doctor’s appointment.

→ How starting with a 20-minute walk, exercising with mates and focusing on consistency can create sustainable improvements in fitness and wellbeing.

→ What Richard discovered after giving up alcohol, including changes around hangovers, anxiety, time, energy and his relationship with drinking culture.

→ Why physical health, mental health, social connection, mindfulness, breathwork, fitness and community all belong in the same rural wellbeing toolkit.

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How do you pass down a family farm, business, property or inheritance without tearing the family apart?

In this episode of Hard Ground, Josh and Steph sit down with Karen Gale, founder of Forever Told, Australia’s first intentional ethical will service, to explore one of the most overlooked parts of succession planning: explaining the WHY behind your decisions. A legal will explains what happens to your assets. An intentional ethical will explains why you made those choices. And for farming families, family businesses and parents preparing for succession, that difference could prevent years of confusion, resentment and conflict.

Karen shares powerful real-life succession stories, including a $12 million farming business, three very different children, an inheritance that appeared unequal but made complete sense once the family understood the intention behind it, and the extraordinary story of a neighbour whose help saved a family farm. We also explore family legacy, stewardship, estate planning, difficult conversations, intergenerational wealth, preserving family stories and why some of the hardest conversations need to happen while everyone is still around the kitchen table.

What You’ll Learn:

→ Why a legal will tells your family what you decided, while an intentional ethical will can explain the reasoning, values and family history behind those decisions.

→ How unequal inheritance can sometimes represent thoughtful succession planning rather than favouritism, particularly when one child is best positioned to become the steward of a family farm or business.

→ Why avoiding difficult family conversations can create resentment, fear and assumptions that become far harder to resolve after someone dies.

→ How storytelling, family history and intentional communication can preserve a legacy that goes far beyond land, businesses, property or money.