Welcome to Happy Buyer, Happy Seller. In this introductory episode, host Shaun Thornton explains the purpose of the show and the experience behind it. With more than 20 years as a business broker and a prior career in engineering, manufacturing, and international sales, Sean brings a practical, deal-tested perspective to the world of buying and selling privately held businesses.

This episode lays the foundation for the series. Shaun shares how complex transactions are built, why preparation matters more than timing, and why only a small percentage of businesses listed for sale ever close. He explains the broker's role, the importance of understanding your numbers, and why due diligence, pricing discipline, and the right advisors make or break a deal.

This episode is for business owners considering an exit, buyers exploring acquisition, and professionals who want a clearer understanding of how real business transactions work. It sets the tone for future conversations with business owners, brokers, lenders, attorneys, and advisors involved in successful deals.

🔔 Subscribe to the show and share this episode with anyone considering buying or selling a business.

📌Connect or follow Shaun Thornton
👉 LinkedIn: https://www.linkedin.com/in/shaunthorntonbusinessbroker/
👉 Facebook: https://www.facebook.com/ShaunThorntonBusinessBroker/
👉 YouTube: https://www.youtube.com/@HappyBuyerHappySellerPodcast

00:00 Welcome to Happy Buyer, Happy Seller
01:05 Shaun Thornton's background and career path
02:45 From engineering to global sales experience
05:00 Lessons from complex, high-value deals
06:45 Why Shaun transitioned into business brokerage
08:15 The purpose and mission of this podcast
09:45 Types of businesses commonly bought and sold
11:20 The role of brokers, lenders, attorneys, and CPAs
13:00 Why most businesses listed never sell
14:45 Preparation, pricing, and due diligence explained
16:20 Buy versus start: why acquisition often wins
17:45 What to expect in future episodes

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