『Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate』のカバーアート

Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate

Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate

著者： Mel Elsbeth │ Visibility Strategy & Founder Content Marketing
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to promote yourself and grow your business visibility? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to entrepreneur building a service-based business over 40. They work across alternative health/wellbeing, somatic work or built a therapist business. I share their visibility strategy, frameworks and how they found ways to get found, be seen, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers. I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help women promote their work naturally through conversation - not performance. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Book in for a free consult - https://sunnychapter.com/consultation Get the Sunday Shift Newsletter https://sunnychapter.com/subscribeMelanie Elsbeth マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
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  • Women Over 40 Leaving Corporate: Why Your Content Sounds Like Everyone Else (And How I Found My Voice Again)

    Women Over 40 Leaving Corporate: Why Your Content Sounds Like Everyone Else (And How I Found My Voice Again)
    2026/09/20

    If you got value from this episode - share it with a friend who needs to hear it.

    → Subscribe so you don't miss next week's episode & the visibility strategies we share

    Ready to grow visibility with ease and flow rather than performance and pressure? Book a free consultation

    In this solo episode:

    You are taking your first steps, building your business, growing your business visibility and learning to be seen by others. Solo episodes are a difficult process for so many of us at this stage. I find it so much easier to interview people, and solo episodes are still a process for me as well.

    I bring you along in my process: journaling, recording on audio, then using the transcript to build a content waterfall from one high-value long form asset and one key opinion.

    I also share how your exact words, tone and voice are kept when she produces content for clients, so nothing feels artificial or like something ChatGPT has reproduced.

    When SunnyChapter produces content for you

    When Melanie works with clients to produce content, she follows this exact same format, starting with the interview conversation. Your tone of voice, the way you speak, your opinions and your words are kept exactly as you share them in the interview. Your exact words, tone and voice are turned into different content assets that help grow your visibility and promote your work.

    Who this episode is for

    You, if you are taking first steps in building your business, growing your visibility and learning to be seen by others.

    Topics: solo podcast episodes, content waterfall strategy, multiplier framework, repurposing content workflow, journaling for content, audio to content, podcast repurposing, thought leadership, carousel posts, lead magnet, visibility, find your voice

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
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    9 分
  • Vier Jahre Angst aufzufliegen: Christin über Selbstvermarktung, Impostor-Syndrom als erfolgreiche Gründerin, und wie sie mit ihrem Foodlab sichtbar wurde

    Vier Jahre Angst aufzufliegen: Christin über Selbstvermarktung, Impostor-Syndrom als erfolgreiche Gründerin, und wie sie mit ihrem Foodlab sichtbar wurde
    2026/09/10
    Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen!→ Subscribe so you don't miss next week's episode & the visibility strategies we shareReady to grow visibility with ease and flow rather than performance and pressure? Book a free consultation In this episode, we chat about Vier Jahre lang hat Christin Siegemund gedacht: Wann fliege ich eigentlich auf. Wann merken alle, dass ich das gar nicht kann.Dabei hat sie mitten in der Pandemie, mit sechsjährigen Zwillingstöchtern und ohne einen einzigen Investor, ein 1.200 Quadratmeter großes Innovations-Ökosystem in der Hamburger HafenCity aus dem Boden gestampft. Vom Foodblog „Hamburger Deern" zum foodlab Hamburg, mit Coworking, Mietküchen, einem Café direkt an der Elbe, einer großen Eventfläche und einem eigenen Accelerator-Programm für Food-Startups.In dieser Folge spreche ich mit Christin über genau diesen Widerspruch. Wie man ein Riesenprojekt aufbaut und trotzdem jahrelang das Gefühl hat, nicht dazuzugehören.Wir sprechen darüber:Wie aus einem Foodblog, den sie 2012 aus Frust über einen langweiligen Marketingjob gegründet hat, über die Jahre ein ganzes Ökosystem entstanden istWarum sie ihre Idee anderthalb Jahre lang jedem erzählt hat, bevor überhaupt ein Vertrag existierte, und wie daraus ihr Netzwerk entstanden istWie sie den Mietvertrag für die HafenCity elf Monate lang verhandelt und die Finanzierung komplett über Bankkredit und Eigenkapital gestemmt hat, ohne InvestorIhren Aufruf an Frauen sich zu trauen, sichtbar zu werden, sich auch mit 50 Prozent der Qualifikation auf ihre offene Küchenchefin-Stelle zu bewerben, weil sich Männer schon bei 50 Prozent bewerben und Frauen erst bei 90Warum sie heute kein Fan mehr von Teilzeit für Mütter ist und das offen als eine Form von Ausbeutung bezeichnetWie ein früherer Job, in dem sie 90 Prozent ihres Teams entlassen musste, ihre Vorstellung von Personalführung fürs Foodlab geprägt hatWarum sie ein eigenes Manifest für ihr Unternehmen geschrieben hat, mit klaren Werten, die nicht eins zu eins ihre persönlichen sindMein persönlicher Key Takeway: Christin hat nie gebraucht, dass andere ihre Entscheidungen gut finden. Nur, dass es für sie und ihre Familie passt. (kann ich noch was von lernen ;-)Wenn du gerade selbst mit einer Idee schwanger gehst, die dir zu groß erscheint, dann nimm dir diese Folge als deinen Anstoß. The sky is the limit, wie Christin sagt.Über Christin: Nach 15 Jahren auf Agenturseite und in der Industrie, von der Werbeagentur zur Marketingleitung, kennt Christin Siegemund beide Welten: die kreative Freiheit und die harte Skalierung im Markt. 2020 hat sie diese Erfahrung im foodlab Hamburg gebündelt. Heute ist es mehr als ein Space, es ist die Plattform, auf der Food-Innovationen marktreif werden, ob Shared Production, Accelerator-Programme oder strategische Vernetzung mit Branchenriesen.Wenn dir diese Folge etwas gegeben hat, freue ich mich riesig über eine Bewertung bei Apple Podcasts oder Spotify. Und wenn du noch nicht abonniert hast, mach das gern gleich jetzt. Das hilft mir, mehr Frauen wie dich zu erreichen.Teile diese Folge mit einer Freundin, die gerade gründen will oder genau diese kleine Extraportion Mut braucht, um sichtbar zu werden und loszulegen.Connect with my guest: www.foodlab.hamburgChristin auf Instagram Christin auf LinkedIn Foodlab auf LinkedinIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
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    1 時間 9 分
  • Women over 40: Why Men Are Stealing Women's Expertise in Business (And How to Stop Hiding)

    Women over 40: Why Men Are Stealing Women's Expertise in Business (And How to Stop Hiding)
    2026/08/21

    If you got value from this episode - share it with a friend!

    This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com

    Get The Sunday Shift - Learn how to get happily visible

    In this solo episode:

    Men Don't Ask If They're Qualified. They Ask If It's Profitable. And so it happens that a market that we know much more about than men, understand better than men, is being taken over by men. It's time we get over ourselves and start talking about how we can help and make the impact in areas that belong to us.

    I talk about the confidence gap holding women over 40 back from starting a business -especially in alternative health, wellness, and hormone-focused fields. Inspired by watching men promote hormone and perimenopause coaching businesses without hesitation (or lived experience) I need to give you a little pep talk and unpack why women wait for permission, credentials, and certainty before they start -and why men rarely do. Not in business and not in corporate when they go after a job.

    If you're a woman in corporate considering a career change into entrepreneurship, coaching, or wellness, this episode is your permission slip to stop waiting to feel ready and start being visible now, find your voice, share your story. Building trust takes time, so you best start today :)

    Keywords worked in naturally: women over 40, starting a business, alternative health, wellness, hormone coaching, perimenopause, confidence gap, corporate career change, entrepreneurship, visibility, permission slip

    If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.

    This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.
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    11 分
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