『Hanson & Hunt』のカバーアート

Hanson & Hunt

Hanson & Hunt

著者： Arik Hanson and Kevin Hunt
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.© 2023 Hanson & Hunt マーケティング マーケティング・セールス 経済学
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  • 191: Our last episode

    191: Our last episode
    2024/07/29

    After 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do.


    Thank you!


    Arik and Kevin


    Please note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024.


    MARKETING PODCAST NETWORK

    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    56 分
  • 190: AI's impact on search, woke brands, Facebook woos Gen Z

    190: AI's impact on search, woke brands, Facebook woos Gen Z
    2024/06/21
    Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.EPISODE SUMMARYFacebook woos Gen ZWoke brandsSpotlight: Quaker Oats photo projectSocial media warning labelAI's impact on Google searchClosing: Advice for your to-do listClosing: A drastic social media dietARTICLES AND LINKSFacebook renews focus on young usersYour favorite brand no longer cares about being wokeConsumers are less interested in brands taking stances on sociopolitical issuesJon Stewart smashes the myth of corporate morality in Pride, BLM, and beyondQuaker illustrates the power of mornings with interactive photo seriesWhy I’m calling for a warning label on social media platformsWhy publishers fear traffic, ad declines from Google’s AI-generated search resultsThe state of publisher traffic: Framing the evolution and impact of search and referral in 2024Gartner predicts search engine volume will drop 25% by 2026Google Zero is here, now what?Ann Handley's latest email newsletterKara Hardin postWhat it's like to be off social mediaFOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyRSS feedSIGN UP FOR ARIK'S WEEKLY NEWSLETTERSubscribeMARKETING PODCAST NETWORKHanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 分
  • 189: "Bring ya a**", marketing spend study, death of the follower

    189: "Bring ya a**", marketing spend study, death of the follower
    2024/05/24

    What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!


    WHAT DO YOU THINK?

    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

    Send us a message

    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.


    EPISODE SUMMARY

    Gartner’s 2024 CMO Spend Survey

    The social media news anchor

    Spotlight: "Bring ya ass"

    Why social media is the most misunderstood job

    The Death of the follower

    Closing: Over-optimization


    ARTICLES AND LINKS

    Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

    How the social media news anchor is redefining journalism

    Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment

    Why social media is the most misunderstood job in corporate America

    Social media marketing: The death of the follower

    The plague of over-optimization

    Help Every Reporter Out


    FOLLOW HANSON AND HUNT

    Show page - HansonandHunt.com

    Apple Podcasts

    Spotify

    RSS feed


    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

    Subscribe


    MARKETING PODCAST NETWORK

    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    37 分
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