In this solo episode of Handle the Sh!t, Tanya Wilson drops the mic on what really drives a successful septic business — and it’s not just trucks, tools, or trenches. It’s your mindset.

Tanya shares five powerful mindset shifts that have helped her grow multiple septic companies, lead a team, and build a brand that stands out in a traditionally old-school industry. From handling daily chaos to leading with intention and bouncing back like a badass, this episode is a firestarter for anyone ready to lead their business — and themselves — to the next level.

🧠 TOPICS WE COVER

• Why your mindset is your greatest business asset
• How to shift from burnout to intentional leadership
• The secret to building trust and boosting sales without being pushy
• What rest has to do with success (yes, seriously)
• Why collaboration wins over competition every time

✨ 5 THINGS YOU’LL LEARN

1. Why believing everything is figureoutable gives you power
2. How showing up to solve, not just sell, grows trust (and profits)
3. The importance of rest to avoid burnout and scale smart
4. How to develop resiliency so you can bounce back faster
5. Why collaborating with other companies elevates the entire industry

🔗 RESOURCES & LINKS

• 💡 GrowthDay – Tanya’s go-to personal development app → www.growthday.com (14 day FREE trial)!
  
  
• 📱 Connect with Tanya: @ladieskickinass @tanyawilson.page
  
  
• 🌐 Learn more about franchising opportunities: https://www.homefieldonsite.com/partnerships/
  

💬 QUOTE OF THE EPISODE

🧼 EPIC AFFIRMATION

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

Automation gets a bad rap — but what if it's not cold and robotic... what if it’s actually the key to unlocking freedom, consistency, and deeper connection with your customers? In this episode of Handle the Sh!t, Tanya Wilson and marketing queen Heidi Hooker break down how automating the right tasks actually makes your septic business more human — not less.

From setting up review requests and customer follow-ups to streamlining your social media and install communications, they’re sharing real-life strategies you can implement right now to save time, boost revenue, and improve every part of the customer journey. If you’re ready to work smarter (not harder), this episode is packed with gold.

🧠 TOPICS WE COVER

• Why automation creates more connection, not less
• Tools we use to automate follow-ups, reviews, and content
• How to build your brand with scheduled, consistent marketing
• Simple automations that improve customer communication
• How AI is changing the game in septic and service businesses
• Why your future team (and buyer!) will thank you for automating now

✨ 5 THINGS YOU’LL LEARN

1. The #1 automation you should implement first (hint: it’s reviews!)
2. How to create automated customer touchpoints without sounding robotic
3. How to schedule a full month of marketing in a few hours
4. What tools we use to automate our installs, follow-ups, and content
5. How small automations each month can lead to massive impact in 1–3 years

🔗 RESOURCES & LINKS

• 🛠️ Social Pilot – Our favorite scheduling tool → www.socialpilot.co
• 📷 Canva – Design graphics with ease → www.canva.com
• 💬 ServiceTitan – Our CRM and dispatch platform → www.servicetitan.com
• 📱 CHIRP – Text message automation platform → www.chirp.io
• 🔁 Septic Strong Community – Get monthly content calendars + marketing help → Join Here

💬 QUOTE OF THE EPISODE

🧼 EPIC AFFIRMATION

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

Think your brand is just a logo and a color palette? Think again. In this episode of Handle the Sh!t, Tanya Wilson is joined by marketing guru and team culture cheerleader, Heidi Hooker, to unpack what your real brand is made of: your people. 💥

Together, they explore how the way your team shows up in the field, online, and in everyday interactions becomes your company’s reputation — and ultimately, your brand. From celebrating staff birthdays to defending one-star reviews with class, this episode is a must-listen for any business owner ready to build a people-first brand that customers (and employees) want to stick with.

🧠 TOPICS WE COVER

• Why your brand is your reputation — not just your logo
• How to showcase your team to build trust and connection
• How social media plays a powerful role in brand-building
• Why defending your reputation the right way matters
• The role of company culture in customer experience and reviews
• Building your brand as a recruiting magnet

✨ 5 THINGS YOU’LL LEARN

1. What it really means to build a team-centered brand
2. How to use birthdays, anniversaries, and field videos to build loyalty
3. Why putting your team front and center boosts customer trust
4. How to educate customers (even with 1-star reviews)
5. The mindset shift from “just a job” to “this is my career”

🔗 RESOURCES & LINKS

• 🛠️ Learn more about HomeField East Valley → www.homefieldeastvalley.com/east-valley
  
  
• 💬 Follow us on Instagram: @ladieskickinass
  | @homefieldeastvalley

• Interested in starting your own septic business? → Stay tuned for franchise info at https://www.homefieldonsite.com/partnerships/
  
  

💬 QUOTE OF THE EPISODE

🧼 EPIC AFFIRMATION

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

📍 OVERVIEW

In this episode of Handle the Sh!t, Tanya Wilson teams up with her operations powerhouse, Trachelle Simon, to break down the real deal behind building systems and SOPs (Standard Operating Procedures) in your septic or service-based business. From avoiding training burnout to creating performance-boosting processes that actually get used, this episode is packed with practical insights and hilarious truths from the field. If you’ve ever said, “I’m not a systems person” — this one’s for you.

Tanya and Trachelle pull back the curtain on how they’ve implemented game-changing processes at HomeField East Valley — and how you can too, even with limited time and budget.

🧠 TOPICS WE COVER

• Why SOPs are the foundation of a sustainable business
• How to get your team involved in building processes
• What tools we use to document and share SOPs (yes, Loom is a game-changer!)
• How better reporting boosted technician performance + morale
• Using SOPs to build freedom, not restriction
• The power of team buy-in (and how to get it)

✨ 5 THINGS YOU’LL LEARN

1. How to start building SOPs from scratch — even if you're short on time
2. Why involving your team creates better systems (and culture)
3. The tech tools we use to make SOP-building fast, simple, and effective
4. How SOPs improve performance, commission tracking, and training
5. The mindset shift that turns “just getting it done” into true value delivery

🔗 RESOURCES & LINKS

• 💻 Loom – AI-powered screen recording to document SOPs
  → www.loom.com
  
  
• 💸 Gusto – Payroll platform we use
  → www.gusto.com
  
  
• 📞 Housecall Pro – Our go-to job management software
  → www.housecallpro.com
  
  
• 💬 Slack – How we streamline communication and field video processes
  → www.slack.com
  
  
• 📱 DM us with questions anytime: @homefieldeastvalley
  
  
• 📬 Or contact us here: www.homefieldonsite.com/east-valley
  
  

💬 QUOTE OF THE EPISODE

🧼 EPIC AFFIRMATION

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson teams up with HomeField East Valley’s Marketing Director, Heidi Hooker, to talk about one of the most powerful (and underused) tools in the septic and wastewater business: customer reviews.

We cover everything from why asking for feedback feels awkward, to how to automate your review process, to handling those dreaded one-star slams with professionalism and grit. You’ll hear real examples from the trenches — the wins, the clap-backs, and how HomeField built more Google reviews in eight years than companies 5x their age.

If you’ve been sleeping on your review strategy, this is your wake-up call.

🧠 TOPICS WE COVER

• Why reviews are non-negotiable for septic business growth
• How to automate your review requests without being annoying
• Responding to one-star reviews like a pro (and turning haters into believers)
• Using reviews as a team morale booster and marketing gold
• Why Google reviews beat Facebook, Yelp, and BBB for SEO impact

✨ 5 THINGS YOU’LL LEARN

1. The #1 reason most septic companies fail at getting reviews
2. How automation tools like Podium make it easy to ask every customer
3. Why bad reviews aren’t the end of the world — and how to respond
4. How to incentivize your team to ask for and earn reviews
5. Ways to repurpose great reviews into ongoing marketing content

🔗 RESOURCES & LINKS

• Visit HomeField East Valley → prioritypumpingaz.com
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Review automation software: Podium | HouseCall Pro

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

📍 OVERVIEW

In this episode of Handle The Sh!T!, Tanya Wilson, CEO of HomeField East Valley, sits down with the newest powerhouse on the team, Trachelle Simon. From finance to operations, Trachelle’s journey proves the right person in the right seat can change everything for a growing septic and wastewater business.

We talk about making the leap from corporate to small business, learning an entirely new industry, and why culture and systems are the backbone of scaling. Whether you’re drowning in tasks or dreaming of building a team that has your back, this episode will inspire you to rethink how you hire, train, and empower your people.

🧠 TOPICS WE COVER

• Why Tanya needed to “clone herself” to grow the business
• How Trachelle transitioned from finance to septic industry operations
• The importance of culture and team morale in the trades
• How to learn a brand-new industry without overwhelm
• Using procurement and systems like Ramp to streamline installs
• Why building the right team is your biggest legacy as an owner

✨ 5 THINGS YOU’LL LEARN

1. How to identify when it’s time to hire a high-level operations teammate
2. Ways to build confidence when entering a new industry
3. Why documenting processes is essential for growth and franchising
4. How procurement can eliminate bottlenecks in installations
5. The power of a supportive, knowledgeable team in the septic industry

🔗 RESOURCES & LINKS

• Visit HomeField East Valley
• Connect with Tanya: Instagram | Facebook | TikTok | YouTube | X | LinkedIn
• Tool Mentioned: Ramp – Expense management and procurement software

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

🎙 INTRO TIME!

Welcome back to Handle the Sh!t!—where business gets real, and sh*t gets handled! In this episode, we’re talking all things social media—specifically for septic, wastewater, and service-based businesses. If you’ve ever worried that posting too much might make you “annoying” online, our answer is: GOOD. That means you’re showing up. And no one knows that better than our in-house social media powerhouse...

💥 MEET OUR GUEST

Say hello to Heidi Hooker, the Marketing Manager at HomeField East Valley. Heidi is the genius behind our brand voice, visibility, and viral TikToks (yes, even the gross ones!). She joins Tanya to break down why being “too much” on social media is exactly the right amount—and how to start posting with confidence, clarity, and consistency.

🔥 WHY THIS EPISODE ROCKS.....

🔥 Why “annoying” is actually your goal when building visibility online
🔥 The 80/20 rule that keeps your content valuable (not salesy)
🔥 Real tips for posting consistently without losing your mind
🔥 What actually performs well on social media for septic companies (hint: the gross stuff!)
🔥 How social media attracts new hires and helps build your internal team culture
🔥 Pro-level outreach tactics for networking with local restaurants, agents, and businesses
🔥 The social media tool we use every day and why it’s a game-changer

🔗 Resources & Links:

• ✅ Download our free PDF: 50 Social Media Post Ideas for Your Septic Biz
• ✅ Social Pilot – Our favorite affordable social media scheduler

💬 Epic Affirmation from this Episode:

“Take a risk and try to be annoying. At least once a day.” 💣

🎧 Until next time, keep doing epic shit!

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit

🔍 Episode Summary

In this episode, we sit down with Tim Butler, a seasoned service manager in the septic industry, to talk about what it really takes to build a team that’s proud of their work and dedicated to customer service. From creating a strong internal culture to changing public perceptions of septic work, Tim shares insight on why pride, professionalism, and education matter in every service call. This one’s a must-listen for anyone in the skilled trades—or anyone looking to lead a team that shows up and shows out every single day.

💡 Key Takeaways

• Customers notice—and appreciate—when their property is left spotless.
• A strong, pride-filled team culture drives performance and retention.
• Technicians who take pride in their work deliver better service.
• Educating both the team and customers builds trust and value.
• Clean uniforms and trucks reflect the quality of the business.
• Leadership is the spark that ignites team pride and engagement.
• The septic industry is essential and deserves respect.
• A service-first mindset leads to long-term customer relationships.
• The skilled trades are finally getting the recognition they deserve.

📺 Watch the Full Episode: Catch the full conversation on our YouTube channel

🔔 Don’t forget to subscribe for more behind-the-scenes stories from the field!

#HandleTheShit #SepticIndustry #SkilledTrades #ServiceMindset #HomeMaintenance #TeamCulture #TanyaWilson #HomeFieldOnsiteEnvironmental #HomeFieldEastValley #LadiesKickinAss #BadAssInnerCircle

🎧 Thanks for Listening to Handle The Sh!T!

If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.

👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.

🔗 Connect With Us:

🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: Tanya@homefieldonsite.com

Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit