『Handle The Sh!T』のカバーアート

Handle The Sh!T

Handle The Sh!T

著者： Tanya Wilson & The Crew at HomeField East Valley
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Where business gets real, and sht gets handled.


Hosted by Tanya Wilson—CEO of HomeField East Valley and co-founder of HomeField Onsite Environmental—Handle the Sh!t! is the unfiltered, boots-on-the-ground podcast for septic professionals, small business owners, and blue-collar teams who know what it takes to run a tight ship in a messy world.


Each week, Tanya sits down with a genuine member of the HomeField team—from techs in the trenches to the behind-the-scenes brains—sharing raw conversations, real-life lessons, and practical strategies to build stronger businesses, better teams, and badass leadership.


This isn’t just talk. It’s the real stuff: field stories, team dynamics, systems, growth, mindset, and the occasional shovel in the dirt. We're not here to sugarcoat—we’re here to handle it.


Perfect for tradespeople, service business owners, and anyone who believes in grit, growth, and getting sh*t done with integrity.


Expect honesty. Expect tools. Expect to be fired up.

© 2025 Handle The Sh!T マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #10 - 5 Mindset Shifts to Build a Kick-Ass Septic Business

    #10 - 5 Mindset Shifts to Build a Kick-Ass Septic Business
    2025/11/18

    In this solo episode of Handle the Sh!t, Tanya Wilson drops the mic on what really drives a successful septic business — and it’s not just trucks, tools, or trenches. It’s your mindset.

    Tanya shares five powerful mindset shifts that have helped her grow multiple septic companies, lead a team, and build a brand that stands out in a traditionally old-school industry. From handling daily chaos to leading with intention and bouncing back like a badass, this episode is a firestarter for anyone ready to lead their business — and themselves — to the next level.

    🧠 TOPICS WE COVER

    • Why your mindset is your greatest business asset
    • How to shift from burnout to intentional leadership
    • The secret to building trust and boosting sales without being pushy
    • What rest has to do with success (yes, seriously)
    • Why collaboration wins over competition every time

    ✨ 5 THINGS YOU’LL LEARN

    1. Why believing everything is figureoutable gives you power
    2. How showing up to solve, not just sell, grows trust (and profits)
    3. The importance of rest to avoid burnout and scale smart
    4. How to develop resiliency so you can bounce back faster
    5. Why collaborating with other companies elevates the entire industry

    🔗 RESOURCES & LINKS

    • 💡 GrowthDay – Tanya’s go-to personal development app → www.growthday.com (14 day FREE trial)!

    • 📱 Connect with Tanya: @ladieskickinass @tanyawilson.page

    • 🌐 Learn more about franchising opportunities: https://www.homefieldonsite.com/partnerships/

    💬 QUOTE OF THE EPISODE

    “Your business becomes unstoppable when you decide you’re unstoppable.” — Tanya Wilson

    🧼 EPIC AFFIRMATION

    “I am building a legacy, not just a business. My mindset fuels the future I’m creating.”

    🎧 Thanks for Listening to Handle The Sh!T!

    If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
    We’re building something bigger than a business — we’re raising the bar for this industry.

    👉 Don’t forget to follow the show so you never miss an episode.
    👉 Drop us a review — it helps more badass pros find us.
    👉 Got an idea, question, or story to share? We’d love to hear it.

    🔗 Connect With Us:

    🌐 Website: HomeFieldOnsite.com/East-Valley
    📸 Instagram: @HomeFieldEastValley
    📘 Facebook: @HomeFieldEastValley
    🎵 TikTok: @WeDoEpicShit
    🎥 YouTube: @homefieldeastvalley
    🐦 X (Twitter): @HomeFieldEastValley
    💼 LinkedIn: Tanya Merritt Wilson
    📧 Email: Tanya@homefieldonsite.com

    Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

    #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit
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    18 分
  • #9 - Automation Isn't Cold - It's The Sh!T with Heidi Hooker

    #9 - Automation Isn't Cold - It's The Sh!T with Heidi Hooker
    2025/11/06

    Automation gets a bad rap — but what if it's not cold and robotic... what if it’s actually the key to unlocking freedom, consistency, and deeper connection with your customers? In this episode of Handle the Sh!t, Tanya Wilson and marketing queen Heidi Hooker break down how automating the right tasks actually makes your septic business more human — not less.

    From setting up review requests and customer follow-ups to streamlining your social media and install communications, they’re sharing real-life strategies you can implement right now to save time, boost revenue, and improve every part of the customer journey. If you’re ready to work smarter (not harder), this episode is packed with gold.

    🧠 TOPICS WE COVER

    • Why automation creates more connection, not less
    • Tools we use to automate follow-ups, reviews, and content
    • How to build your brand with scheduled, consistent marketing
    • Simple automations that improve customer communication
    • How AI is changing the game in septic and service businesses
    • Why your future team (and buyer!) will thank you for automating now

    ✨ 5 THINGS YOU’LL LEARN

    1. The #1 automation you should implement first (hint: it’s reviews!)
    2. How to create automated customer touchpoints without sounding robotic
    3. How to schedule a full month of marketing in a few hours
    4. What tools we use to automate our installs, follow-ups, and content
    5. How small automations each month can lead to massive impact in 1–3 years

    🔗 RESOURCES & LINKS

    • 🛠️ Social Pilot – Our favorite scheduling tool → www.socialpilot.co
    • 📷 Canva – Design graphics with ease → www.canva.com
    • 💬 ServiceTitan – Our CRM and dispatch platform → www.servicetitan.com
    • 📱 CHIRP – Text message automation platform → www.chirp.io
    • 🔁 Septic Strong Community – Get monthly content calendars + marketing help → Join Here

    💬 QUOTE OF THE EPISODE

    “Automation doesn’t replace your connection — it amplifies it.” — Heidi Hooker

    🧼 EPIC AFFIRMATION

    “I’m allowed to work smarter, not harder. I create ease through systems and serve through struc

    🎧 Thanks for Listening to Handle The Sh!T!

    If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
    We’re building something bigger than a business — we’re raising the bar for this industry.

    👉 Don’t forget to follow the show so you never miss an episode.
    👉 Drop us a review — it helps more badass pros find us.
    👉 Got an idea, question, or story to share? We’d love to hear it.

    🔗 Connect With Us:

    🌐 Website: HomeFieldOnsite.com/East-Valley
    📸 Instagram: @HomeFieldEastValley
    📘 Facebook: @HomeFieldEastValley
    🎵 TikTok: @WeDoEpicShit
    🎥 YouTube: @homefieldeastvalley
    🐦 X (Twitter): @HomeFieldEastValley
    💼 LinkedIn: Tanya Merritt Wilson
    📧 Email: Tanya@homefieldonsite.com

    Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

    #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit
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    20 分
  • #8 - Your TEAM is Your BRAND - with Heidi Hooker

    #8 - Your TEAM is Your BRAND - with Heidi Hooker
    2025/10/30

    Think your brand is just a logo and a color palette? Think again. In this episode of Handle the Sh!t, Tanya Wilson is joined by marketing guru and team culture cheerleader, Heidi Hooker, to unpack what your real brand is made of: your people. 💥

    Together, they explore how the way your team shows up in the field, online, and in everyday interactions becomes your company’s reputation — and ultimately, your brand. From celebrating staff birthdays to defending one-star reviews with class, this episode is a must-listen for any business owner ready to build a people-first brand that customers (and employees) want to stick with.

    🧠 TOPICS WE COVER

    • Why your brand is your reputation — not just your logo
    • How to showcase your team to build trust and connection
    • How social media plays a powerful role in brand-building
    • Why defending your reputation the right way matters
    • The role of company culture in customer experience and reviews
    • Building your brand as a recruiting magnet

    ✨ 5 THINGS YOU’LL LEARN

    1. What it really means to build a team-centered brand
    2. How to use birthdays, anniversaries, and field videos to build loyalty
    3. Why putting your team front and center boosts customer trust
    4. How to educate customers (even with 1-star reviews)
    5. The mindset shift from “just a job” to “this is my career”

    🔗 RESOURCES & LINKS

    • 🛠️ Learn more about HomeField East Valley → www.homefieldeastvalley.com/east-valley

    • 💬 Follow us on Instagram: @ladieskickinass
      | @homefieldeastvalley


    • Interested in starting your own septic business? → Stay tuned for franchise info at https://www.homefieldonsite.com/partnerships/

    💬 QUOTE OF THE EPISODE

    “Your logo isn’t your brand — your reputation is. And that reputation is built by the people who wear your logo every day.” — Tanya Wilson

    🧼 EPIC AFFIRMATION

    “I lead with purpose, show up with intention, and build my brand through every interaction.”

    🎧 Thanks for Listening to Handle The Sh!T!

    If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
    We’re building something bigger than a business — we’re raising the bar for this industry.

    👉 Don’t forget to follow the show so you never miss an episode.
    👉 Drop us a review — it helps more badass pros find us.
    👉 Got an idea, question, or story to share? We’d love to hear it.

    🔗 Connect With Us:

    🌐 Website: HomeFieldOnsite.com/East-Valley
    📸 Instagram: @HomeFieldEastValley
    📘 Facebook: @HomeFieldEastValley
    🎵 TikTok: @WeDoEpicShit
    🎥 YouTube: @homefieldeastvalley
    🐦 X (Twitter): @HomeFieldEastValley
    💼 LinkedIn: Tanya Merritt Wilson
    📧 Email: Tanya@homefieldonsite.com

    Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.

    #HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit
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    20 分
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