Heritage craft scales on design and strategy, not good intentions. Ruth Álvarez-DeGolia, founder of Mercado Global, and Emmy-winning filmmaker Fabiola Bercasa Beckman share how Guatemalan handwoven textiles become modern handbags that compete at Free People and Holt Renfrew. From labor hours to in-country design, they show how simplifying silhouettes increases artisan wages and perceived value, while embedding impact into the product—not a hangtag. This is a blueprint for ethical, beautiful accessories that customers want and that provide real income for the women who make them.

✨ 3 Takeaways

• Ethical fashion must compete on design and price — Impact only works if the product stands on its own at retail.
• Simpler designs can pay artisans more — Fewer cuts and smarter layouts often increase hourly wages and margins.
• Impact should be built into the product — Visible craftsmanship beats vague claims and one-for-one models every time.

👤 Our Guests

Ruth Álvarez-DeGolia is the founder of Mercado Global, a fair-trade accessories brand partnering with women artisans across Latin America to produce responsibly made handbags for global retail. Fabiola Bercasa Beckman is an Emmy-winning filmmaker and creative collaborator whose work focuses on design, storytelling, and ethical systems that respect craft without compromising modern appeal.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

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A single on-field embarrassment became the spark for Salt Athletic—Rafael de la Vega’s patented cleat bag designed for the athlete who uses it and the parent who buys it. In this episode, Rafael shares how early missteps with PR, broad targeting, and hype burned cash, and how a hard pivot—economics first, accelerator support, and factory access in Mexico and India—turned the company around. A near-dead runway led to a bold performance-ad strategy that paid for itself, and a key insight reshaped everything: the user is the player, but the buyer is the parent.

Rafael breaks down how Salt built a real brand system—from a clean, universal name to signature design cues like integrated handles and magnetic closures—and why D2C traction, league partnerships, and Nike shoebox activations beat vanity press. We dig into the realities of specialty retail vs. big-box marketplaces, drop-ship margins, and protecting price integrity while expanding into adjacent sports.

👤 Our Guest:
Rafael de la Vega is the founder and CEO of Salt Athletic, the patented cleat-bag brand redefining how athletes carry their gear. With a focus on design language, manufacturing partnerships, and clear economics, he has turned a niche frustration into a fast-growing sports-accessory category.

✨ 3 Takeaways:
• Solve for the user, sell to the buyer — Athletes want performance and style; parents want hygiene and durability.
• Math beats hype — Unit economics, targeting, and calibrated ads drive growth, not PR.
• Think in systems, not SKUs — Patents, naming, design cues, and channel strategy build lasting brands.

🔖 Hashtags:
#HandbagDesigner101 #SaltAthletic #SportsInnovation #ConsumerGoods #BrandBuilding #PatentedDesign #D2CStrategy #AthleteGear #FoundersJourney #ProductMarketFit #SportsAccessories #Entrepreneurship #FashionPodcast

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

Think launching a handbag brand is as easy as designing a pretty product? Think again. In this episode of Handbag Designer 101, we’re joined by industry expert Nancy Forman, whose decades of experience—from Bloomingdale’s to Accessory Think Tank—have made her a trusted voice in fashion strategy, manufacturing, and merchandising.

Nancy doesn’t sugarcoat it. Today’s market demands much more than a great idea—it requires a plan, a factory, and a deep understanding of your customer before you even produce your first bag. From hidden development costs to managing trade show expectations, her insights are a must-hear for any serious designer.

💡 Key Takeaways
👜 Beyond the Sketch: Why product development starts long before design—and how skipping steps can sink your brand.
🌍 Small Runs, Big Potential: How Nancy’s Romanian factory allows brands to produce as few as 3–6 bags per style.
♻️ Smart Sustainability: Why leather vs. non-leather isn’t so black and white—and how to think critically about eco claims.

Whether you’re launching your first line or refining your supply chain, this conversation will shift your mindset and sharpen your strategy.

🎧 Listen now.

Our Guest: Nancy Forman is a veteran merchant, fashion consultant, and founder of Accessory Think Tank. She helps emerging brands build smart, scalable businesses through hands-on product development, manufacturing expertise, and retail insight.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner