Heritage craft scales on design and strategy, not good intentions. Ruth Álvarez-DeGolia, founder of Mercado Global, and Emmy-winning filmmaker Fabiola Bercasa Beckman share how Guatemalan handwoven textiles become modern handbags that compete at Free People and Holt Renfrew. From labor hours to in-country design, they show how simplifying silhouettes increases artisan wages and perceived value, while embedding impact into the product—not a hangtag. This is a blueprint for ethical, beautiful accessories that customers want and that provide real income for the women who make them.

✨ 3 Takeaways

• Ethical fashion must compete on design and price — Impact only works if the product stands on its own at retail.
• Simpler designs can pay artisans more — Fewer cuts and smarter layouts often increase hourly wages and margins.
• Impact should be built into the product — Visible craftsmanship beats vague claims and one-for-one models every time.

👤 Our Guests

Ruth Álvarez-DeGolia is the founder of Mercado Global, a fair-trade accessories brand partnering with women artisans across Latin America to produce responsibly made handbags for global retail. Fabiola Bercasa Beckman is an Emmy-winning filmmaker and creative collaborator whose work focuses on design, storytelling, and ethical systems that respect craft without compromising modern appeal.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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