In this episode of "HVAC Chats," Nicole Krawcke sits down with Jenny Benbrook, founder and CEO of Powerhouse Consulting Group, to discuss how HVAC contractors can get the most out of their business software. From field service management to CRM and ERP systems, Benbrook explains how the right technology—and the right training—can transform efficiency, boost team performance, and drive long-term growth for HVAC businesses.

On this episode of HVAC Chats, Emily Fleniken, partner and creative director at Lemon Seed Marketing, discusses the importance of building memorable contractor brands. She covers strategies for branding, community engagement, and nurturing existing clients to drive sustainable growth. Emily shares practical tips to humanize your business and stay top of mind with customers.

In this episode, Trevor Bacon, operations manager and vice president of construction at Bacon Plumbing, Heating, Air & Electric, shares proven strategies for engaging and retaining HVAC talent across multiple generations. From setting clear expectations during onboarding to creating transparent career roadmaps, Trevor explains how contractors can build a culture of growth. He emphasizes the importance of listening to employees, adapting to their needs—whether it’s work-life balance for younger techs or advancement opportunities for seasoned workers—and following through on commitments.