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In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Chris Panteli, co-founder of Linkify, to explore one of the biggest shifts happening in contractor marketing today: AI-powered search and digital authority.

As platforms like ChatGPT, Claude, Grok, and Perplexity become the first stop for customer questions, simply ranking on Google is no longer enough. Chris explains how HVAC contractors and home service businesses can improve their visibility by building authority, earning media coverage, and creating trust signals that both search engines and AI models recognize.

Whether you're a contractor looking to generate more leads or a business owner trying to future-proof your marketing strategy, this episode provides practical advice you can start applying today.

We dive deep into:

• Why AI search is changing how customers find HVAC companies
• The difference between buying backlinks and earning media coverage
• How journalists find industry experts for major publications
• Why LinkedIn and personal branding matter more than ever
• Building trust with Google, ChatGPT, Claude, Grok, and Perplexity
• Digital PR strategies that HVAC contractors can use today
• Why authority—not just keywords—is becoming the future of SEO
• How to position yourself as the expert AI recommends

This episode also explores a powerful idea that's reshaping contractor marketing:

👉 The companies that build trust will outperform the companies that simply build websites.

👉 Authority is becoming the new SEO.

If you're an HVAC contractor, home performance professional, marketer, or business owner looking to stay ahead of AI-driven search, this conversation is packed with actionable insights you won't want to miss.

🔗 Chris Panteli's Links

Website:
https://www.linkify.ai/

LinkedIn:
https://www.linkedin.com/in/chris-panteli/

X:
https://x.com/Linkifi_

Market Movers Podcast
https://marketmoverspod.com/

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#HVACADHD #HVACADHDVodcast #Season2 #JeremyBegley #ChrisPanteli #Linkify #HVACMarketing #SEO #AISEO #DigitalPR #Backlinks #GoogleSEO #ChatGPT #ClaudeAI #Grok #Perplexity #ContractorMarketing #PersonalBranding #BuildingAuthority #HVACBusiness #HomePerformance #BuildingScience #MarketingStrategy #LocalSEO #AIMarketing #FutureOfHVAC

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Manual J is evolving—and so is the future of HVAC.

In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Wes Davis of the Air Conditioning Contractors of America (ACCA) to discuss one of the most significant updates to HVAC design standards in years.

From Manual J revisions and field survey requirements to APIs, commissioning, and Quality Installation (QI), this conversation explores how better data is reshaping the way HVAC professionals design, install, and verify high-performance systems.

We dive deep into:

• The upcoming Manual J revisions and what contractors need to know
• Why field surveys and accurate data collection matter more than ever
• LIDAR technology, APIs, and the future of HVAC software
• Garbage in, garbage out: why design starts with quality inputs
• ACCA's Quality Installation (QI) initiative and verified performance
• Commissioning, airflow, static pressure, and system verification
• Heat pumps, load calculations, and proper HVAC design
• Why better standards create better contractors—and better customer outcomes

This episode also explores one of the biggest ideas shaping modern HVAC:

👉 The future belongs to contractors who measure, verify, and design with data.
👉 Guesswork is giving way to performance-based HVAC.

Whether you're an HVAC contractor, system designer, energy auditor, building performance professional, commissioning specialist, educator, or technician, this episode delivers practical insights into the standards and technologies that will define the next generation of HVAC.

🔗 Wes Davis' Links

LinkedIn:
https://www.linkedin.com/in/wesdavisacca/

ACCA:
https://www.acca.org/people/wes-davis

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#HVACADHDVodcast #HVACADHD #Season2 #JeremyBegley #WesDavis #ACCA #ManualJ #ManualD #LoadCalculations #HVACDesign #Commissioning #QualityInstallation #BuildingScience #HomePerformance #HeatPump #Airflow #StaticPressure #HVACTech #HVACTraining #HVACIndustry #ContractorTraining #EnergyEfficiency #HVACBusiness #FutureOfHVAC

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In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Brad Cooper—Advanced HVAC Instructor at Arkansas State University-Beebe, former HVAC contractor, industry educator, and contributor to HVAC School—to discuss one of the biggest challenges facing the HVAC industry today:

Developing the next generation of technicians.

Brad brings decades of experience from both the classroom and the field, offering a unique perspective on workforce development, HVAC education, apprenticeships, and the skills modern technicians need to succeed.

From load calculations and commissioning to MeasureQuick and diagnostic technology, this conversation explores how contractors can move beyond reactive training and build technicians who understand systems, testing, and performance.

We dive deep into:

• Why HVAC education must evolve to meet modern industry demands
• The gap between classroom instruction and field experience
• How apprenticeships help solve workforce challenges
• Why load calculations remain one of HVAC's most overlooked skills
• The role of MeasureQuick and modern diagnostics in technician development
• The true cost of callbacks and poor commissioning
• Airflow, static pressure, and system performance fundamentals
• Building technicians who think critically instead of relying on shortcuts
• Why contractors must invest in training for long-term success
• Leaving the HVAC industry better than you found it

This episode also explores a central idea shaping the future of HVAC:

👉 Great technicians aren't born—they're developed.
👉 The companies that prioritize training, testing, mentorship, and continuous improvement will lead the next generation of the industry.

Whether you're an HVAC contractor, technician, installer, service manager, educator, trade school student, or building performance professional, this episode offers practical insights for improving technical skills, reducing callbacks, and building stronger teams.

🔗 Brad Cooper's Links

LinkedIn:
https://www.linkedin.com/in/brad-cooper-cmhe-hvacreducator/

Instagram:

https://www.instagram.com/hvacreducator/

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#HVACADHDVodcast #HVACADHD #Season2 #BradCooper #JeremyBegley #HVACEducation #HVACTraining #HVACTech #MeasureQuick #LoadCalculations #ManualJ #Commissioning #Airflow #StaticPressure #BuildingScience #HomePerformance #HVACIndustry #TradeSchool #Apprenticeship #WorkforceDevelopment #ContractorTraining