『HUMAN AGENCY ~The world's most interest marketing』のカバーアート

HUMAN AGENCY ~The world's most interest marketing

HUMAN AGENCY ~The world's most interest marketing

著者： Ningen Agency
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概要
 🎧 Where advertising meets the humanities, marketing gets a lot more human. Welcome to HUMAN AGENCY from Japan. On this show, we go beyond looking at advertising and marketing as just business techniques. We dig into them as part of culture and everyday human life. It is a slightly offbeat marketing talk show that branches out into philosophy, relationships, and even bigger life questions. New episodes every weekend 📚 Sample topics Behavioral economics for relationships Game theory for getting ahead in life The hidden side of advertising Personal takes on famous marketing theoriesNingen Agency 経済学
エピソード
  • Why Consumers Choose Without Thinking: Three Behavioral Economics Lessons

    Why Consumers Choose Without Thinking: Three Behavioral Economics Lessons
    2026/08/30

    This episode explores three powerful ideas from behavioral economics: hedonic adaptation, autonomy bias, and System 1 versus System 2 thinking. Through examples from advertising, brands, social media, and everyday life, the hosts examine why people value choices they feel they made themselves—and why intuitive appeal often works better than detailed explanations.
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    25 分
  • Why We Ignore Danger, Chase Losses, and Trust Jargon

    Why We Ignore Danger, Chase Losses, and Trust Jargon
    2026/08/22

    Why do we stay calm when danger is obvious, keep investing in something that is clearly failing, or trust products simply because their ingredients sound scientific? Through personal stories and marketing examples, the hosts explore three fascinating concepts: normalcy bias, the Concorde effect, and the zinc pyrithione effect—and reveal how irrational thinking shapes everyday decisions.
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    20 分
  • Behavioral Economics: 3 Biases

    Behavioral Economics: 3 Biases
    2026/08/15

    Why do smart people make irrational choices—and how can marketers respond responsibly? This episode explores nudges, sunk costs, the halo effect, cognitive dissonance, and framing through practical advertising examples.
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    8 分
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