Behind every Silk Mark label is a trusted network of weavers, cooperatives and sellers. They are called authorised users, and they are the heart of the Silk Mark story. In this episode of Woven True, host Nelson John returns to Dr. Naresh Babu N., IFS, Joint Secretary (Technical), Central Silk Board (CSB), and Chief Executive Officer (CEO), Silk Mark Organisation of India (SMOI), to go behind the label. Together they explore what an authorised user really is, and why the system rests on trust and responsibility. Who can join, from a single village weaver to the largest silk house. The real benefits that open up, from authentication and national and international expos to training and lasting credibility. The simple online journey to becoming a member, and the pre-inspection that keeps it genuine. And how the promise of purity is protected, through surprise visits, vigilance checks, lab testing across 17 authorised labs, and blacklisting for anyone who misuses the label. We also understand the community behind the mark, including the many women artisans who carry this heritage forward, and hear a warm, open invitation for every silk business to become a part of it. If you make or sell pure silk, this one is for you. Come and be part of the journey. Woven True is a Silk Mark Organisation of India series, presented on HT Smartcast in association with Fever Bengaluru. To learn how to become an authorised user, visit the Silk Mark Organisation of India website. Learn more about your ad choices. Visit megaphone.fm/adchoices
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