Welcome to HeadHunters NW Podcast!

I'm Shaylene Keiner, founder, business owner, and highly sought after specialized consultant with the connections and influence you need in the highly regulated industries all focused on building America's future as the world leader.

As the secret weapon for my clients, I identify, recruit, and secure the most in-demand, unreachable talent they need to accomplish their goals.

I work for some of the most coveted companies in the industries I represent. There is a saying in my line of work, "you are either friend or food," there is no in between. You want the power of my connections working for you behind the scenes if you want to finish first!

Join me as I sit down with top executives and industry leaders to dive deep behind the veil of highly regulated industries and the people who accomplish the goals that make our industry great!

Together, we explore the latest trends, innovations, and the inspiring stories behind the people who drive this dynamic industry forward. Our conversations go beyond the surface to uncover the fascinating insights that shape these vital sectors focused on building America's future as the world leader, while breaking down misconceptions and highlighting the rewarding career paths available.

Industries We Cover • Defense Manufacturing & Technology • Munitions Industries • Aerospace & Space Sectors • Intelligence & Cybersecurity Solutions • Artificial Intelligence Applications • Hardware & Software Development

Subscribe now and become part of our community exploring the fascinating stories and career opportunities in these dynamic industries!

On this episode of the HeadHunters NW podcast, Shaylene welcomes longtime industry marketer and writer Trent Marsh of Riton Optics to discuss his article "The New Old Guard," published in Tactical Retailer and Hunting Retailer.

Marsh explains how FBI NICS background-check data shows an unprecedented multi-year decline after a surge from 2019 to 2020, followed by five consecutive negative years—something not seen from 2005–2019. He details historical election-driven cycles, calculates a shortfall versus projected growth, and explores contributing factors such as changing state gun-law dynamics, fatigue with panic buying, stockpiled collections, and reduced disposable income among younger buyers.

The episode sets up a two-part discussion on generational leadership transition and future marketing strategy.

Check out the latest article by Trent Marsh:

The New Old Guard in the Firearms Industry | Hunting Retailer

Riton Optics

Website: https://ritonoptics.com/

LinkedIn: https://www.linkedin.com/company/riton-optics/

YouTube: https://www.youtube.com/@RitonOptics

Facebook: https://www.facebook.com/ritonusa

Instagram: https://www.instagram.com/ritonoptics/

Trent Marsh

LinkedIn: https://www.linkedin.com/in/trent-marsh-40217956/

Facebook: https://www.facebook.com/tmarsh83

Instagram: https://www.instagram.com/tmarsh8364/

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