Guest Edition: The VP Who Told Her Team She Was Not Okay - Laurence Paquette (Vestas)
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Guest Edition: The VP Who Told Her Team She Was Not Okay - Laurence Paquette (Vestas)
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概要
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Laurence Paquette, VP of Marketing at Vestas, had a rough 2024. Divorce, losing a best friend, burnout — and 35,000 colleagues watching. She still went to work. And at some point, she told her team.
This episode is about what happens when leaders actually do the thing they tell others to do — be vulnerable, be human, be present. Not as a culture initiative. As survival.
We also get into the unusual world of industrial B2B marketing: no leads, ~300 customers, deals worth hundreds of millions, and a TikTok account featuring cows next to wind turbines. Laurence makes the case that even in that world, people buy on emotion — and that marketers who won't accept that are still making PDF brochures nobody reads.
One thread runs through all of it: the cost of pretending everything is fine.