Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:32 What is SEO?

2:41 What are keywords?

3:17 Why do SEO?

4:00 What is the goal of SEO?

6:50 PPC (pay per click) is different than SEO

7:20 How ads (pay per click) work

9:08 The 4 variables you must manipulate to rank high in SEO

9:40 The difference between local SEO and normal SEO

Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo

11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE

20:05 episodes that explain the 4 ways to get backlinks:

First version: https://www.youtube.com/watch?v=sYPARAuCXao

Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).

22:10 Things that do not change your position

Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE

27:51 How do you check your progress?

30:12 Interview on the Content Manager Podcast:

https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy

1:54 What is topical authority?

Episodes that talk about relevancy:

https://www.youtube.com/watch?v=ErBbW69GYYs

https://www.youtube.com/watch?v=kS-Fh3QXB8A

2:03 What is relevancy?

2:29 How do you get relevancy?

3:21 Why does this matter?

3:32 The 4 things you need to rank.

Episodes that talk about the 4 things you need to rank:

Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg

Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv

Episode that talks about penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

5:14 How authority is passed

5:56 Most of your time will be used getting backlinks

6:35 Why do you need to care?

7:07 How relevancy works in ranking

7:30 Why search engines want to give good results

8:23 How authority works in ranking

9:06 Relevancy answers the question "will my website appear in the search results?"

9:37 Authority answers the question "what position will my website be in the search results?"

10:23 How should you structure the content on your site?

10:50 How to create posts

11:16 What is not ok.

11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:01 Private blog network vs. public blog network

3:54 Things that can happen to a public blog network

• deindexed
• penalized
• link farm

Episode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw

4:50 If links are public, everyone knows about them, and they lose their effectiveness

5:00 Search engines are looking for public blog networks

5:16 Where are the real backlinks?

5:40 The reason there are no forums with only good backlinks sellers

6:15 the reason I think 99% of people in the SEO industry are scammers

6:52 What you should do before buying backlinks from a forum

7:17 When something is advertised to the public, that is a public network

7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv

8:12 The hardest part of SEO is finding good backlinks

8:51 Episodes about the difference between good and bad backlinks

Part 1 - https://www.youtube.com/watch?v=HFHg6XwPha4

Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ0

8:59 The 4 ways to get backlinks

9:17 Episodes that explain the 4 ways to get backlinks

Old version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzv

New version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:30 Know how it works before ordering backlinks

10:50 A story about a public link network that was discovered by the search engines

11:51: Public networks get discovered

11:59 The 2 ways to use a private blog network

14:02 The reason (good) publicly available backlinks wouldn't work, anyway

16:05 When link networks are public, they eventually stop working

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:51 he purpose of link directories

3:45 A main problem: they're copies of each other

5:07 Suspicious names

6:12 Same IP address

Episode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA

6:54 Link farms

7:25 Description of a link directory

8:32 Can link directories help you?

9:16 Why do they have directories linking to them?

0:35 The problem with Episode 128 and why it didn't come out at the planned time

1:12 How to email me

3:30 The reasons your rank is declining and how to tell and how to fix it:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

4:30 The 4 things you need to rank:

(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ

(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv

5:10 The 4 ways to get backlinks:

(long episode) https://www.youtube.com/watch?v=sYPARAuCXao

(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt8

6:15 LLMS.txt does nothing:

https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:08 Local SEO vs. Regular SEO

2:07 Map

The episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

The episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0Bg

Documents about local SEO:

https://ahrefs.com/blog/local-seo/

https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:09 What is a ranking factor

2:34 Why do you do SEO?

3:55 Many of the things people do are not SEO

4:16 Why did your impressions fall?

4:45 Definition of impressions

6:51 Why did your traffic fall?

Episodes that answer this question:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

9:38 If you're not tracking your SERPs you're going to have no idea if you're successful

10:30 EEAT has no effect on your rank

Google's own documentation says this:

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

12:23 EEAT audit = scam

12:28 People do EEAT on your website = scam

13:12 Other things that are not ranking factors

17:24 Things that are ranking factors

The episode that talks about relevancy and authority and algorithms

https://www.youtube.com/watch?v=zjoV09CHyGA