Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:22 Announcements

2:19 The four things you need to rank

Episode talking about types of penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

4:28 Relevancy

Episode covering anchortext:

https://www.youtube.com/watch?v=kS-Fh3QXB8A

6:24 Authority

Episode on helpful or harmful inks

https://www.youtube.com/watch?v=E7_DM7fj4Yg

8:10 How the algorithm understands where to rank you

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:57 Reminders (How to contact me with questions)

2:14 Authority is basically like high school popularity

3:10 What makes somebody popular in high school?

5:56 What makes a website rank?

7:15 The 4 things you need to rank

Episode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI

12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 Why is my traffic decreasing?

3:02 Traffic is not an SEO metric

3:13 Traffic is a function of monthly search volume and your rank

3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN

Episode that explains traffic and position:

https://www.youtube.com/watch?v=01am10-OwDY

4:52 Tracking your SERPs is the main thing you need to do

6:15 A SERP chart needs to do these 3 things

7:43 Average position is a ridiculous metric that doesn't tell you anything

10:07 The way you check if you're at the top of the results is with a SERP chart

10:29 Sometimes you lose traffic because your SERPs drop

The episodes that talk about why you lose position:

https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzv

https://www.youtube.com/watch?v=ivSogvXY6FA

10:47 There are 4 reasons your rank can decrease

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:55 Reminders

2:44 An AI reminder

AI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY

3:34 Authority comes from backlinks

3:58 SEO is like running in a race

4:30 There's always a website in first position, etc.

5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition

6:25 Why do you lose your rank?

Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhA

Episode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA

7:46 People do not hire us if they are already in the first place

8:14 When people get outranked they complain on SEO discussion websites about losing rank

9:10 Websites on the first page organically get backlinks

The 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8

The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:06 Why are backlinks expensive?

10:36 Presume everyone is doing everything on page right

10:59 How does the search engine know which website to rank then?

Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s

https://www.youtube.com/watch?v=1dZSbWKJlJ0

12:50 Examples of unhelpful advice

15:00 You need to pay for authority

15:50 What to do if you do not have money for SEO

16:30 If you do not have money for SEO, do this

18:30 EEAT definition

18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

19:42 SEO is about doing better than your competition

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:07 Reminders

2:35 SEO is no barriers to entry

5:18 EEAT

5:44 This website from Google says EEAT is NOT a ranking factor: SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers

6:06 Content is King

6:45 What I think "content is king" originally meant

9:08 Good quality content probably gets you better quality backlinks which can help you rank higher

9:31 Dwell time

9:56 Low dwell time on a high quality website

10:23 High dwell time on a low quality website

11:55 Dwell time is not a ranking factor

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:41 How to set up an SEO Zoom advisory Call with me

2:22 Episode 101: SEO: The Ethics of Linkbuilding

3:05 We tell how SEO works, not the way you need to do it

3:23 The 4 ways to get backlinks

4:50 Episode 102: SEO is Simple, Not Easy

5:40 The 4 things you need to rank

8:54 Episode 103: Be Careful of This SEO Buyer Scam

9:22 A description to explain these scams

11:50 Episode 104: Doin' SEO: A Day in the Life, and a Question From Patreon, PBNs, and OBL

12:25 OBL description

12:32 Episode 105: There are 4 Things You Need to Rank. These Are What They Are With Examples

12:42 The 4 things you need to rank

13:28 Episode 106: There Are 4 Ways to Get Backlinks. Here They Are

13:41 The 4 ways to get backlinks

15:29 Episode 107: You Might Get a Penalty. Maybe.

16:23 Episode 108: What Are Those Spammy SEO Links Everyone Seems to Be Getting Constantly

17:32 It's marketing

18:58 Episode 109 Good Content is a Myth, and What UFC and SEO Have in Common

19:19 Quality of content is not a ranking factor

21:47 Episode 110: How to Track Your Progress in SEO

12:06 SEO is the process of getting your website to the top of the search engine

25:05 Episode 111: How to Make a PBN (Correctly), a Review

25:30 3 Things to know

26:16 Episode 112: SEO is NOT Conversion Optimization

26:30 Defining these

27:50 Episode 113: DR is Not the Main Thing You Should Look at

28:17 We're going to talk more about this in a while

28:30 Episode 114: Good SEO Backlinks vs Bad Backlinks - a Review

29:03 Forum profile vs sidebar vs blog comment vs contextual

29:58: Episode 115: SEO, AI, and llms.txt

30:56 How to get with AI

32:34 Episode 116: Three Reasons Your SEO Backlinks Are Not Helping You

33:03 A reason it’s not working

36:09 Episode 117: How to Increase Your DR (and an Update on My Public Challenge)

36:38 There is never a reason to increase your DR

39:50 Episode 118: The High DR Backlink Scam – EXPOSED

40:37 Here’s how the scam works

41:00 Episode 119: My SEO Advice (AI Services and AI Content)

41:59 AI Content on your site

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:54 Reminders

1:18 How to plan an SEO Zoom Advisory Call with me

2:25 Avoid paying anybody to do anything related to AI right now

2:43 llms.txt does not get you listed in llms

2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)

3:21 Don't pay people to do stuff that doesn't work

3:32 AI SEO/GEO is the same as regular SEO

3:52 People say things without proof. Where's the proof?

4:56 Avoid paying people to be listed in AI tools

5:20 Good AI SEO is good SEO

5:35 Avoid paying anyone for an AI audit

5:40 EEAT audits are pointless because EEAT is not a ranking factor

7:04 The reason EEAT audits are a scam

7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)

8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)

8:10 Search engines cannot tell the quality of content, so they rely on authority

8:46 How would they factor bias?

9:16 Avoid paying people for AI SEO

9:29 The 4 things you need to rank.

10:55 Should you use AI content?

11:38 A lot of AI content is filler content

12:24 Duplicate content is not a thing

12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)

12:45 When duplicate content is a problem

13:38 AI slop is placeholder content

15:26 If it's possible for search engines to detect AI content, it can get penalized

16:25 We recommend not using 100% AI content

16:42 the reason AI content might get penalized

17:40 AI blogs are low effort

18:04 AI was trained on existing content. What is it adding?

18:20 People have told me they are having trouble getting AI content indexed

20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)

21:20 Why would an expert use AI content?

21:47 Content is not a ranking factor, but it is a conversion factor

22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)

24:21 What are they trying to sell you?