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1:42 Schedule an SEO Zoom Advisory Call with me

2:06 The first reason (not enough authority)

3:45 You need enough authority compared to your competition

4:02 The second reason (they are spammy)

4:46 The third reason (other problems with your website)

6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site

6:50 Article I was talking about

8:50 We do not sell backlinks off a menu

11:02 The 4 things you need to rank

11:04 1 No penalties

11:06 2 Content

11:07 3 Relevancy

11:09 4 Authority

11:10 There's a reason we do it that way

11:30 When you have everything you need, THEN you need authority

13:18 We cannot "take a quick look at your website" because SEO has covers more than your website

15:50 It's impossible to do SEO without studying your competition

16:00 Review

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1:48 How to arrange a Zoom SEO Advisory Call with me

2:48 Is AI going to replace SEO?

3:49 Is AI really stealing your SEO traffic?

5:06 Most AI articles are clickbait

5:38 No one knows how AI works for SEO

5:57 AI services are probably scams

6:47 AI did not steal 70% of your traffic

7:21 AI problem vs SEO problem

7:40 People are trying to sell you dumb nonsense because you are afraid of AI

8:26 Being listed vs. ranking

9:27 Problems with AI

10:30 AI fatigue

11:22 Is AI content ok?

12:30 Avoid buying backlinks from AI sites, AI slop

13:13 Hypothetical explanation of how search engines would penalize AI

14:22 What do search engines do?

14:54 Examples of things that are spammy

15:51 Good quality content comes form popularity, not content

16:43 The other side of the argument

17:29 Don't have an entire website that is AI

18:20 How to get your website found in AI

18:46 llms.txt

19:41 ahrefs article stating llms.txt isn't considered by LLMs

20:41 Whose traffic is actually declining?

20:03 How do people use AI?

22:28 AI is different than SEO

23:47 AI saves time

24:10 Not visiting a website isn't bad for SEO

24:36 AI is probably trained by information that is biased

25:28 Search engines are just fine.

26:04 There are only a few ways that AI can consider a website

26:59 AI will plausibly have a popularity metric like backlinks

27:24 You rank because you're popular, not because you're useful

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1:30 Reminders

2:06 How to arrange a Zoom SEO Advisory call with me

2:23 SEO AI Preview

4:07 We are thinking about doing videos

5:39 The 4 things you need to rank

9:17 Why you need backlinks

10:01 This is how authority works

11:57 Good backlinks and bad backlinks

12:57 YOU HAVE TO UNDERSTAND WHY

14:23 Think like a search engine

14:33 SEO is manipulation

16:01 A process to distinguish good backlinks from bad backlinks

16:50 Quick version

17:40 Good backlinks

17:46 Citations

17:52 Contextual (definition)

18:24 Spammy backlinks

18:24 Blog comments

18:46 Forum profile backlinks (definition)

19:25 Footer backlinks (definition)

20:32 Blog roll backlinks (definition)

21:17 Review

21:32 Checking the website itself

22:11 IP addresses

24:24 No links to gambling/pharma/adult

24:45 No links from pharma/adult/gambling

26:00 No backlinks from places that don't make sense

26:58 No backlinks from languages that don't make sense

28:01 IT HAS TO MAKE SENSE.

28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.

29:16 Selling articles and links to whoever wants them is a big red flag

29:29 Review

29:59 Normal content

30:06 No spun content

30:31 AI content should make you rethink

32:34 Good backlinks help you

32:36 Bad backlinks harm you

1:56 How to do a SEO Zoom Advisory Call with me

BACKGROUND

3:01 What is authority?

3:14 What are the 4 things you need to rank?

3:57 Pagerank

4:43 Different SEO tool's authority calculations

THERE IS MORE TO IT THAN DOMAIN RATING

6:29 A high DR website can be bad and a low DR website can be excellent

7:41 Do you want a course about buying domains for your PBN?

9:58 Why the THEORY episodes are more important than the how to episodes.

11:36 Examples 4 of things that are more significant than the metric DR.

12:15 Number of backlinks is probably the least important factor that exists.

13:47 DR does not make the decision for you.

14:14 SEO is not about DR

15:00 The 4 things you need to rank again

15:28 Search engines do not use DR It's an estimate.

15:45 Higher DR does not mean a website ranks higher.

16:22 Two domains, which should you buy?

17:13 Stop buying domains and backlinks because of their DR

17:50 Better traits but lower DR = it's a better domain

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01:14 Reminder

01:48 How to arrange an SEO Zoom Advisory Call with me

01:59 Question for listeners

02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO

04:08 Why people will get frustrated with this episode

04:16 What is SEO?

05:03 What is conversion optimization?

05:42 Traffic is a factor of monthly search volume and your rank

06:00 How to calculate how much traffic you get

07:45 How to calculate how much you will get in sales

08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts

09:28 How to determine how much money you will make

11:02 How to make more money

11:38 The 4 things you need to rank

11:46 Conversion optimization

13:32 Once the person is on your website, SEO ends

14:15 Once the person is on your website, conversion optimization applies

15:40 The difference between an SEO problem and a conversion optimization problem

18:11 SEO is not the same as conversion optimization

21:30 You need to know why this works

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1:10 New episodes

1:36 How to arrange an SEO advisory call with me on Zoom

4:38 The reason we're making this episode

5:30 The reason SEO can't be taught in 10 minutes

6:17 The difference between a private blog network and a private blog portfolio

7:24 Do NOT link your sites together

7:42 In specific order, what you need to rank

10:15 Things that do not generate authority

11:00 What transfers authority

11:35 There are 4 ways to get backlinks

13:27 Are PBNs blackhat?

14:45 The purpose of a PBN

15:40 Find the websites

20:50 Find hosting

21:20 Do not use the same provider

23:50 Do not use SEO hosting companies

25:05 Content

26:36 Make a regular website

28:24 How many words?

28:54 Plugins

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Reminders

Announcement

What is the purpose of SEO?

The SERP Tracker we use.

A secret bonus you can do with a SERP tracker

Three things to look for in a SERP tracker

01:32 Email me

02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients

04:22 Quality of content is not a ranking factor

04:44 How to be smarter than everyone else in SEO

05:00 Song analogy check this one

0:700 Example of bad content that ranks

09:42 Search engines can't tell good content, so how do they evaluate?

10:02 Authority is a metric for popularity which is a metric for how good content is

11:33 Why I think people are so stuck on why content quality matters

13:50 No one can do SEO for more than 6 months and think content is king

14:18 Why people won't quit saying "content is king."

15:15 Why people keep saying content is king

15:40 In most cases the quality of your content is not why you're not ranking

17:08 Why people double down

17:30 The similarities between UFC and SEO

26:13 Content is king is useless

28:03 The 4 things you need to rank

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