Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:22 Announcements

2:19 The four things you need to rank

Episode talking about types of penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

4:28 Relevancy

Episode covering anchortext:

https://www.youtube.com/watch?v=kS-Fh3QXB8A

6:24 Authority

Episode on helpful or harmful inks

https://www.youtube.com/watch?v=E7_DM7fj4Yg

8:10 How the algorithm understands where to rank you

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:57 Reminders (How to contact me with questions)

2:14 Authority is basically like high school popularity

3:10 What makes somebody popular in high school?

5:56 What makes a website rank?

7:15 The 4 things you need to rank

Episode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI

12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 Why is my traffic decreasing?

3:02 Traffic is not an SEO metric

3:13 Traffic is a function of monthly search volume and your rank

3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN

Episode that explains traffic and position:

https://www.youtube.com/watch?v=01am10-OwDY

4:52 Tracking your SERPs is the main thing you need to do

6:15 A SERP chart needs to do these 3 things

7:43 Average position is a ridiculous metric that doesn't tell you anything

10:07 The way you check if you're at the top of the results is with a SERP chart

10:29 Sometimes you lose traffic because your SERPs drop

The episodes that talk about why you lose position:

https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzv

https://www.youtube.com/watch?v=ivSogvXY6FA

10:47 There are 4 reasons your rank can decrease