Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:32 What is SEO?

2:41 What are keywords?

3:17 Why do SEO?

4:00 What is the goal of SEO?

6:50 PPC (pay per click) is different than SEO

7:20 How ads (pay per click) work

9:08 The 4 variables you must manipulate to rank high in SEO

9:40 The difference between local SEO and normal SEO

Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo

11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE

20:05 episodes that explain the 4 ways to get backlinks:

First version: https://www.youtube.com/watch?v=sYPARAuCXao

Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).

22:10 Things that do not change your position

Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE

27:51 How do you check your progress?

30:12 Interview on the Content Manager Podcast:

https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy

1:54 What is topical authority?

Episodes that talk about relevancy:

https://www.youtube.com/watch?v=ErBbW69GYYs

https://www.youtube.com/watch?v=kS-Fh3QXB8A

2:03 What is relevancy?

2:29 How do you get relevancy?

3:21 Why does this matter?

3:32 The 4 things you need to rank.

Episodes that talk about the 4 things you need to rank:

Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg

Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv

Episode that talks about penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

5:14 How authority is passed

5:56 Most of your time will be used getting backlinks

6:35 Why do you need to care?

7:07 How relevancy works in ranking

7:30 Why search engines want to give good results

8:23 How authority works in ranking

9:06 Relevancy answers the question "will my website appear in the search results?"

9:37 Authority answers the question "what position will my website be in the search results?"

10:23 How should you structure the content on your site?

10:50 How to create posts

11:16 What is not ok.

11:34 Definition of cannibalization