『Growing your Revenue and Mindset with Bethany Jo Mikelait』のカバーアート

Growing your Revenue and Mindset with Bethany Jo Mikelait

Growing your Revenue and Mindset with Bethany Jo Mikelait

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概要
 What happens when you take a highly specialized skill, turn it into a business, and learn to think like an entrepreneur along the way?In this episode of The Business of Thinking Big, Lianne Kim sits down with her client Bethany Joe Michalait, an accredited conservator and restorer of fine art and the owner of The Art Conservatory in Toronto. Bethany shares how she turned a career in art conservation into a thriving business after losing her job during the economic slowdown following the COVID pandemic.Bethany opens up about the mindset challenges she faced as a first-time business owner, from imagining too small and thinking about revenue as an hourly wage to overcoming the fear of raising her rates. She also shares how building an online presence, letting go of perfection, and investing in support helped transform her business.Now, nearly five years into her business, Bethany has reached her first six-figure revenue milestone and is preparing to move her business out of her home basement and into a commercial space.In this episode, you'll learn:How Bethany turned a highly specialized skill into a successful businessWhy thinking like a business owner requires a different mindset than thinking like an employeeHow to recognize and overcome the mental roadblocks that can keep you playing smallWhy pricing your services based on your value and costs mattersHow raising her rates helped Bethany attract clients who valued her expertiseWhy being the cheapest option isn't always the best way to attract customersHow social media became an unexpected marketing and portfolio toolWhy letting go of perfection can make showing up online much easierHow Bethany used a business grant to publish a book and grow her credibilityWhy reframing your career goals around the life you want can change how you build your businessHow outsourcing administrative work can create more time for your zone of geniusWhy saying no to projects outside your expertise can help your business growThe importance of protecting time that is strictly not workHow investing in coaching and support early can help you navigate the steep learning curve of entrepreneurshipWhether you're a new business owner, a creative professional, or someone struggling with pricing, visibility, or perfectionism, Bethany's story is a powerful reminder that building a business isn't just about becoming better at what you do. It's also about learning how to think bigger, value your expertise, and create a business that supports the life you want.Timestamps:‌ ‌00:00 – Meet Bethany Joe Michalait and The Art Conservatory01:00 – How Bethany discovered art conservation02:00 – Starting a business after losing her job03:00 – Why Bethany sought out a business coach04:00 – Identifying her business knowledge gaps05:00 – What Bethany knew and where she needed support06:00 – The challenge of finding clients in a niche market07:00 – Marketing to a highly specific audience08:00 – The mental roadblocks behind business growth09:00 – Learning to think like a business owner10:00 – Imagining bigger and overcoming limiting beliefs11:00 – The fear of raising your rates12:00 – Why creative professionals often undervalue their work13:00 – How raising her rates changed Bethany's business14:00 – Why being cheaper can send the wrong signal15:00 – Pricing based on expertise, materials, and experience16:00 – Building a business out of necessity17:00 – Staying committed when the stakes are high18:00 – Detaching emotionally from clients who say no19:00 – Becoming more confident in the value of your work20:00 – Moving out of the basement and into a commercial space21:00 – Celebrating Bethany's first six-figure milestone22:00 – Making smart investments in your business23:00 – The coaching lessons that made the biggest difference24:00 – Building your business around the life you want25:00 – Why work shouldn't become your entire life26:00 – Overcoming resistance to social media27:00 – Using social media to build trust and credibility28:00 – Why showing your work online matters29:00 – How customers are discovering businesses differently30:00 – Turning Instagram into a digital portfolio31:00 – How an online presence can help AI recommend your business32:00 – Doing things differently in a niche industry33:00 – Moving through resistance and taking action34:00 – Letting go of perfection on social media35:00 – Creating content based on what your audience responds to36:00 – The pressure of perfection in art conservation37:00 – Balancing high standards with experimentation38:00 – How coaching changed Bethany's mindset39:00 – The importance of getting help early40:00 – Using a business grant to invest in marketing41:00 – Publishing a book to build credibility and educate clients42:00 – Becoming the limiting factor in your own business43:00 – Outsourcing bookkeeping and creating more capacity44:00 – Learning to say no to the...
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