What happens when a podcast network is built with a laser-focused niche rather than sheer volume—and most of its shows are produced or hosted by the same person? In fields as specialized as legal compliance or rural West Texas storytelling, the logic behind network-building flips conventional wisdom. This conversation explores how specificity, not broad appeal, reshapes what a podcast network can do.

Tom Fox began his career as a lawyer and consultant before pioneering a compliance-focused podcast network in 2017. He now operates two networks—one with about 60 compliance shows (most hosted by himself), and another dedicated to local stories in Texas Hill Country. His approach is rooted in long experience creating, distributing, and monetizing highly specialized podcasts.

Listen for:

6:34 Starting a podcast

7:38 Podcasting motivations and process

10:24 Turning recordings into a podcast

19:54 Promoting shows through social media

22:52 Targeting niche compliance audiences

25:10 Advertising to small town businesses

28:33 Creating autobiography and podcast series

31:40 AI-generated content quality

34:56 Starting a local podcast network

40:28 Running a business without a website

48:10 Reflecting on meaningful conversations

CONNECT WITH GUEST: TOM FOX, VOICE OF COMPLIANCE, COMPLIANCE PODCAST NETWORK

Website | LinkedIn

Podcast rec: The Rest is History | Compliance Tip of the Day

Book rec: Deluge Before Dawn: Heartbreak, Survival and Resilience After the Guadalupe River Raged

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Book rec: Return on Courage by Ryan Berman

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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