"Your dental marketing strategy from 18 months ago is already outdated and it shifted again this week."

SPECIAL GUEST ON THIS EPISODE:
Guido Tebano — CMO, Market My Market
https://marketmymarket.com

Mike Dinsio and Guido Tebano break down why 2026–2027 is the best window in a decade to open or acquire a dental practice. Apple Maps just launched ads, ChatGPT is running beta ad placements for dental categories, and Google now surfaces AI-driven price justification in search results. Established practices have thousands of Google reviews but zero on Apple Maps — for startups, that's a level playing field.

- Why Apple Maps ads change the cost-per-lead equation for dental startups
- The two Google review thresholds (33 and 100) that actually move the algorithm
- How ChatGPT aggregates your review responses into its patient recommendations
- Why your website content (not its design) determines whether AI can find you
- Five website CTAs that drive patient conversions: insurance, new patients, language, in-house plans, financing
- Three action items for this week: claim Apple Maps, apply for ChatGPT ads, pull a demographic study

Perfect for dental startup owners, dentists in acquisition mode, and established practice owners wondering why their marketing stopped working.

If the next 12 months are a marketing window, this episode lays out the playbook. Guido's three-step action list — claim Apple Maps, apply for ChatGPT ads, pull a demographic study — is a starting point any practice can act on this week.

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Keywords: dental marketing, dental seo, dental startup, dental practice growth, apple maps ads, chatgpt ads, growing a dental practice, dental business, google maps optimization, dental consulting, dental practice startup, dental entrepreneurship, buying a dental practice, dental solutions, how to run a dental practice

Production by © Dental Unscripted 2026
The content provided in this episode is for informational purposes only and does not constitute legal, financial, or tax advice. Always consult with a qualified professional regarding your specific situation.