Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results.

Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.

00:31 – How the UK Tech Market Compares to the U.S.

02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity

03:31 – Why AI Is Driving Massive Shifts in Data Center Demand

03:45 – The UK Media Landscape Is Changing—Here’s What’s New

04:17 – UK Editors Say “No Thanks” to AI-Generated Content

06:12 – Integrated PR Services Are No Longer Optional

08:09 – What Clients Really Want: Honesty, Not Hype

10:39 – Trade Media Delivers Real ROI—Here’s the Proof

11:23 – Trust, Transparency, and the Power of True Partnership

14:18 – Why Boots on the Ground Still Matter in International PR

17:32 – Want to Break Into the UK? Start Here

19:31 – What Separates a Good Partner From a Great One

22:47 – Great Coverage Still Starts With Great Interviews

24:03 – Julie’s One Action Item: Set a Goal and Go After It

Connect with Julie Kirby

Julie Kirby on LinkedIn

Connect with Look Left

Jennifer Tanner on LinkedIn

Look Left website