『Grassroots Marketing』のカバーアート

Grassroots Marketing

Grassroots Marketing

著者: Cannabis Radio
無料で聴く

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Copyright Cannabis Radio
マネジメント・リーダーシップ リーダーシップ 政治・政府 経済学
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  • Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy
    2025/12/28

    Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

    Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp.

    She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and asset utilization—to manage varied organizational risk tolerances around compliance.



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    21 分
  • Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit
    2025/12/28

    Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation.

    We also learn about Cbdeeme’s educational e-commerce platform and its vetted hemp-derived products, emphasizing the importance of Certificates of Analysis for consumer trust.




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    31 分
  • Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth
    2025/12/28

    Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill.

    Steenstra expressed concern over the FDA's failure to establish clear regulations for hemp products, which could result in unsafe, high-potency items entering the market. In contrast to the regulatory uncertainty, he emphasized the guiding principles of his company, Skyworld, which is rooted in an indigenous philosophy of ethical growth, community empowerment, and a commitment to supporting Native American sovereignty and economic development through cannabis.



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    20 分
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