Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp.

She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and asset utilization—to manage varied organizational risk tolerances around compliance.

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation.

We also learn about Cbdeeme’s educational e-commerce platform and its vetted hemp-derived products, emphasizing the importance of Certificates of Analysis for consumer trust.

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill.

Steenstra expressed concern over the FDA's failure to establish clear regulations for hemp products, which could result in unsafe, high-potency items entering the market. In contrast to the regulatory uncertainty, he emphasized the guiding principles of his company, Skyworld, which is rooted in an indigenous philosophy of ethical growth, community empowerment, and a commitment to supporting Native American sovereignty and economic development through cannabis.