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Richard joins us to discuss his move from Sporting Insights to Lyvera, why he made the move and how Lyvera fits within the wider Compass Group.
But the conversation goes much further.‍

We look at the rise of sportainment — the growing convergence of sport, hospitality, entertainment, food, wine and premium experiences — and ask what it means for the future of the industry.

How do you turn a sporting experience into something people want to remember, share and come back for? And where are the biggest opportunities for golf?‍

Richard gives his perspective on where the industry is heading and how Lyvera is looking to play a role in shaping that future.‍ A fitting way to close Series 3 of Grapes & Greens — The Golf Industry Podcast.‍

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This week we are joined by Liam Botham, whose journey from elite sport into business is both inspiring and fascinating.

Now leading the growth of Lani EV across Europe, the Middle East and Africa, Liam is helping transform the electric vehicle market with premium vehicles designed not only for golf clubs, but also for private residences, luxury resorts, hotels and modern residential communities, where stylish, sustainable transport is becoming part of everyday life.

Want to get to grips with electric mobility, sustainability and innovation and the importance of customer service in the industry, check this episode out!

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From taking the iconic McLaren name into the golfing world, to working alongside Justin Rose on product development, Neil shares the vision, ambition and attention to detail that sits behind every aspect of the brand.

We also discuss something every business leader can relate to .. the importance of listening to your customers. Neil speaks candidly about the feedback McLaren Golf has received since launch, the positive response from golfers around the world, and how constructive criticism has helped refine both the products and the brand's direction.

It was a fascinating discussion covering innovation, leadership, brand building and the future of golf. A huge thank you to Neil for taking the time to join us and for sharing such honest insights.