Google Local Service Ads aren't disappearing — but the way they work is changing significantly, and the contractors who don't prepare are going to feel it in their ad bill before they understand why.

In this webinar replay, Carl Willis, founder and CEO of Remodeling Marketing Team, breaks down exactly what Google is changing with LSA, what the financial risks are for remodeling contractors specifically, and what your team needs to do before the migration hits.

This is not a general overview. It's a practical briefing designed specifically for remodeling and residential construction contractors — because in this category, project values are high, lead volumes are lower, and one missed high-intent call can represent a very expensive lost opportunity.

What's covered in this episode:
✅ What's actually changing — LSA campaigns are migrating into Google Ads as a specialized Performance Max campaign type
✅ Why this is NOT the death of LSA — and why complacency is just as dangerous as panic
✅ The October 1st missed call billing rule — how a missed call during stated business hours can become a chargeable lead after 20 seconds on hold
✅ The math: how a 20% missed call rate creates a 25% higher effective cost per conversation with zero additional leads
✅ Why your front office just became part of your media buying system
✅ Who owns the first 20 seconds in your company — and why "whoever's near the phone" isn't good enough
✅ How to use a simple IVR greeting to create a billing buffer without adding friction
✅ Why your Google Business Profile hours must match your actual staffed phone coverage
✅ The 15-day call back rule — and why your CRM tracking needs to reflect it
✅ Why historical performance data won't transfer — and how to archive it before it's gone
✅ The five metrics to track after migration: answer rate, cost per conversation, qualified rate, booked appointment rate, and revenue per lead
✅ The BBB callout deprecation — and what to replace that ad real estate with
✅ A complete 30-day preparation plan and seven questions to ask your team this week

The contractors who come through this transition cleanly are the ones who stop treating LSA as an isolated marketing product and start treating it as one piece of a complete lead-to-revenue system.

🎯 Need help building your full marketing ecosystem around these changes?
Schedule strategy session:
👉 https://www.remodelingmarketingteam.com/get-started
📞 888-350-7859

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

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