🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

🎥 Watch the full episode: https://youtu.be/g43-VItf72Q

KEY CHAPTERS
00:00 - Introduction
02:06 - Google Changed the Rules
03:10 - Meet Ethan Carter
03:49 - A Real Trade Business Example
06:00 - The New Target CPA Behaviour
07:53 - Which Campaigns Are Affected
11:02 - The Limited by Budget Risk
15:32 - A $1,000-a-Day Case Study
17:10 - Monitor Before You React
21:44 - Three Checks for Exposure
27:21 - Option One: Reset the Target
28:52 - Work Backwards From Job Value
31:54 - Alternative Bidding Strategies
35:27 - When More Budget Makes Sense
36:27 - The Cost of Doing Nothing
40:13 - What to Check This Week
42:21 - What to Ask Your Agency
43:31 - Know Your True Acquisition Cost
46:25 - Closing Remarks and Resources

About the Guest: Ethan Carter
Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic.

Want help understanding what this change means for your campaigns?
🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

#podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing

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