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Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted.

This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben
Runneboom from Taskforce and Thomas Eccel from Profit Metrics.

Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how to test your offer before it counts, and why a cascading discount structure can protect profitability while still generating a compelling headline offer.

Learn why extending your sale into a Black Month beats a single weekend for algorithm performance, how to use day-by-day seasonality adjustments around peak, and why gross profit after ad spend is the only metric worth celebrating, not ROAS, not revenue.

Watch the full roundtable at: https://lp.profitmetrics.io/black-friday-roundtable?utm_source=jeremy-young&utm_medium=influencer&utm_campaign=bf-roundtable-2026&utm_content=li-post

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C

overing Google-friendly offer design, algorithm preparation, seasonality bid adjustments, promotion mode, demand gen creative strategy, daily media buying during peak, and how to wind down fast before post-sale overspend wipes out your profit.

Download the free Q4 Google Ads Checklist checklist at: https://checklist.younganddigital.marketing

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way.

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on restart, decaying remarketing lists, and competitors consolidating your auction position while you're dark.

Learn why a trickle beats a flatline every time, how data exclusions can protect your account during short pauses, and why almost every reason to pause everything is actually a reason to pause something. If Q4 is your peak season and you're tempted to go dark before November, this episode will make you think twice.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching