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Google is expanding AI Mode’s monitoring capabilities, letting users have Google continuously watch the web for new information instead of repeatedly running the same search. In this episode of Found in AI, Cassie Clark looks at what persistent search could mean for content freshness and AI search visibility.

Cassie also breaks down new research from Graphite analyzing nearly 500,000 AI shopping responses across ChatGPT and Google. While large and small retailers appeared at similar rates among cited sources, major retailers were significantly more likely to become the actual recommendation — another example of why citation presence and recommendation presence should not be treated as the same AI visibility metric.

Plus, Google Search Console adds reporting for multimodal searches originating from tools including Google Lens and Circle to Search, and new research from Perplexity explores why retrieval systems may need more than the single passage containing an answer to provide enough context for a useful response.

In this episode:

• Why Google AI Mode monitoring changes the traditional search journey
• What persistent search means for content freshness
• What Graphite found after analyzing nearly 500,000 AI shopping responses
• Why being cited by an AI system does not guarantee your brand will be recommended
• How prompt language can affect which retailers AI recommends
• Google Search Console’s new multimodal search reporting
• Why search intent increasingly exists without a traditional typed query
• What Perplexity’s contextual embedding research tells us about AI retrieval
• Why structuring content for AI shouldn’t mean removing useful context

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Found in AI covers AI search visibility, generative engine optimization (GEO), answer engine optimization (AEO), AI search measurement, and the changes marketers need to understand as platforms like ChatGPT, Google, and Perplexity reshape search and discovery.

Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email her at cassie@cassieclarkmarketing.com.

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/