Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins
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Can a good company become a great one? And if so, how? In "Good to Great," author Jim Collins and his research team set out to answer these daunting questions, investigating the defining factors that enable companies to transcend mediocrity and achieve sustained greatness. Through rigorous research, they identify several distinguishing traits of such companies: Level 5 Leadership, First Who Then What, the Hedgehog Concept, the Culture of Discipline, and the use of Technology Accelerators.
Filled with compelling real-world examples from various industries, Collins shows how the principles discovered are not dependent on the industry, the economy, or luck. Instead, they are rooted in disciplined people, thought, and action. "Good to Great" offers a timeless, practical framework for any organization willing to put in the hard work and dedication necessary to make the leap from merely good to truly great. Read it and discover the roadmap to your own journey of greatness.