Arizona Muse is one of fashion's most respected sustainability advocates. A model for over 14 years, she has worked with Prada, YSL, and Chanel and appeared on more than 40 Vogue covers. Passionate about a regenerative future, she is increasingly focused on decentralized finance as a tool for positive change. Alongside collaborations with Greenpeace, The Sustainable Angle, and UN agencies, she founded DIRT Charity in 2021, which she continues to lead. DIRT's mission is to transform fashion into a climate solution by regenerating the soil where raw materials are grown, with a strong emphasis on biodynamic farming.

Nikki Trott is an ambassador for DIRT.

In this special episode Arizona and Nikki are live in conversation at sustainability summit Earthfest in London. The conversation spans soil health and regeneration, sustainable fashion, and the weaving of our personal paths.

Connect with Arizona:
Instagram @arizonamuse
www.dirt.charity

Connect with Nikki:
Instagram & LinkedIn @nikkitrott
www.nikkitrott.com

Cofounders of Starseed, Ed & Emilie met in 2017 and fell in love. Both coming from high pressure city jobs, they face their own health issues including skin hives, premature ageing and rosacea breakouts. Their journey led to Kenya where they established an ethical value chain, combining their passion for skincare, regeneration and artisan circular design. A Star Seed was born.

We discuss the pros and cons of entrepreneurship together as a couple, not being a stranger to small failures, the connection between soil and skin, working with indigenous communities in Kenya and human rights, and new holistic definitions of success.

Connect with Ed and Emilie:
Instagram @starseednatural
www.starseednatural.com

Connect with Nikki:
Instagram & LinkedIn @nikkitrott

www.nikkitrott.com

In this special episode to mark the launch of Nikki's debut book today, Sacred Business, Nikki talks about the journey, how the book came to her and asked her to write it, how the book has changed her, what writing taught her, the magical journey of serendipity around getting her book deal, how she views success, where the book is taking her, and reflections from early readers and conversations.

Discover all episodes and more on www.goingconscious.com.

Get the book:
Sacred Business: Nine principles to transform yourself, redesign business & impact the world by Nikki Trott. Available from all good bookshops and as an audiobook read by Nikki.

Connect with Nikki:

Instagram & LinkedIn @nikkitrott

www.nikkitrott.com