When you hear about companies offshoring to save costs, the story often ends there. But in this episode of Reshoring America, we go way deeper—with someone who's been leading this conversation for over a decade. Harry Moser, founder of the Reshoring Initiative, joins us to unpack:

• The root causes of offshoring and why so many companies moved production overseas
• Who’s really to blame—corporate short-termism, government policy, or both?
• The evolution of the reshoring movement from 2010 to today
• How policies from both the Trump and Biden administrations have affected U.S. manufacturing
• What policy changes are still needed to level the playing field
• Why looking only at sticker price is a mistake—and how to calculate total cost of ownership (TCO)
• The role of automation and robotics in making American manufacturing competitive again
• How tariffs and currency shifts affect reshoring decisions
• Real-world success stories from the Reshoring Initiative—like the $60M win using the TCO calculator
• Why lead times, quality, and risk are just as important as price
• How the U.S. can build the skilled workforce it needs to restore domestic production
• Insights from Harry’s latest reshoring survey of 500+ OEMs and contract manufacturers

This is a masterclass in reshoring economics, industrial policy, and what it will take to rebuild American manufacturing. Whether you're a business owner, policymaker, or just curious about the forces reshaping our economy, this episode will leave you smarter.

Learn more about Harry’s work at: https://reshorenow.org

Access the TCO Estimator: https://reshorenow.org/tco-estimator

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