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Go To Masters Show

Go To Masters Show

著者: Conversations with GTM experts by Everstage
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In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.© 2025 Conversations with GTM experts by Everstage
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  • Sunil Kausik on Why Everyone in Life Is a Sales Guy
    2025/12/11

    Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global sales operations.

    Why scalability and repeatability trump custom solutions—you shouldn't reinvent the wheel with every pivot
    The McDonald's principle: Keep processes so simple that innovation becomes possible
    How AI should handle mundane tasks so humans can have "richer conversations" about helping reps buy houses

    Connect with Sunil: LinkedIn
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    29 分
  • Preston Toone on Why You Must Be Seen to Be Promoted
    2025/12/09

    Preston Toone is the Director of Revenue Operations at Weave. On this episode of the Go To Masters Show, he shares his unconventional journey from SDR to leading post-sales operations, building the first dedicated post-sales ops function at Weave.

    • Why RevOps can't be "a mile wide and an inch deep"- you need depth across the entire revenue cycle
    • How post-sales operations unlock value that sales ops alone can't capture
    • The career principle that drove his rise: prove more value than you're being paid before asking for promotion

    Connect with Preston: LinkedIn
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    25 分
  • Saurabh Kapadia on Why Data in Your CRM Becomes Noise
    2025/12/04

    Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup.

    • Why only actionable data belongs in your CRM—everything else is just noise
    • How smart enrichment using AI signals beats traditional firmographic data for ICP matching
    • The journey from Salesforce admin at a university to managing revenue systems across three companies

    Connect with Saurabh: LinkedIn
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    26 分
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