On this episode of Go Higher, host Erika Butler welcomes Lisa Zwicki, Chief Strategy Officer at SmartAcre, for an insightful conversation about using artificial intelligence to accelerate business growth without sacrificing authenticity. Together, they explore how AI can help companies generate higher-quality leads, strengthen marketing strategies, improve customer messaging, and empower leadership teams to make smarter decisions.

Lisa shares practical advice on implementing AI responsibly, creating effective AI policies, refining brand messaging, and using tools like ChatGPT and NotebookLM to streamline workflows while maintaining a genuine human connection. The discussion also covers leadership, company culture, work-life harmony, and building organizations where people and performance thrive together.

Whether you're a business owner, marketer, or executive looking to embrace AI with confidence, this episode delivers actionable strategies to help you scale your business, lead with purpose, and build lasting relationships through authentic communication.

• (00:00:00) - Go Higher
• (00:00:36) - Go Higher: Lisa on the Go Hire Show
• (00:01:45) - How to Get More Leads to Attend Your Event
• (00:06:32) - Put Your Voice Out There
• (00:08:40) - A Sense of Personalization in Consulting
• (00:12:06) - What is a Qualified Lead?
• (00:14:41) - Go Higher: The AI Imperative
• (00:15:24) - What's the First Thing to Tell a Leadership Team About AI?
• (00:17:09) - What's the Best Use of AI at Scale?
• (00:20:20) - How to Lead with AI in the Consulting World
• (00:24:04) - What holds people back from using the LMS?
• (00:28:45) - A Final Interview With Lisa Wickle
• (00:29:21) - As an Extension of the Client's Team
• (00:30:51) - Setting Boundaries for a Mom's Life
• (00:32:22) - The Importance of Working Hard
• (00:33:13) - Living Team First at Smart Acre
• (00:36:17) - What's a Reset for Your Team's Growth?
• (00:38:37) - Going Higher: What That Means For You
• (00:40:00) - How to Lead Gen AI Marketing