No one wants to be losing in business.

Typically, losing is accompanied with the pain of getting hit negatively in the bank account.

When you look at your year-over-year revenue charts, you want those arrows to be pointing up.

You don't want to see them pointing down, and your spreadsheets covered with red ink.

So what you do if your sales are disappointing? How do you respond if your revenues are retreating?

Join Michael as he provides a most surprising answer.

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.

There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.

The markets and the momentum are all going your way.

But what happens when they suddenly are not? What is your response when times get tough?

Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things get difficult.

Join Michael as he explains the marketing revelation of the wind and the sails, and how it can keep your company moving in good times and bad. 

There are a plethora of shiny objects in the sales and marketing universe these days.

There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.

It seems like everyone has some trick, hack, or groundbreaking new innovative approach.

However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time.

Those businesses that keep focused on these fundamentals are the ones that are able to experience long-term, sustainable profitability.

In fact, you can boil down long-term business success into two words.

Join Michael as he reveals two guiding words for successful marketing.