『Ginger Biz』のカバーアート

Ginger Biz

Ginger Biz

著者: Katy Murray
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Jiving on business, while balancing everything else, I’m here to talk about topics from marketing, management to motherhood and everything in between! Join as we dive into entrepreneurship with a splash of encouragement.Let me help you reach your goals!© 2025 Ginger Biz マネジメント・リーダーシップ リーダーシップ 経済学
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  • 264. Romanticizing the Ordinary: Marketing Through Micro-Moments
    2025/09/09

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    In a world filled with filters, noise, and flashy sales tactics, sometimes the most powerful marketing comes from the smallest moments. In this episode, we’re diving into how “romanticizing the ordinary” can shift your marketing strategy from salesy to soulful. Think cozy mornings, everyday rituals, and the beautiful in-between moments of real life.


    I’m sharing why micro-moments build deeper emotional connections with your audience, how you can start seeing your brand through a more human lens, and the practical ways to infuse warmth, nostalgia, and authenticity into everything you share. Because marketing isn’t just about reaching people, it’s about resonating with them.


    What You’ll Learn:


    • Why micro-moments and everyday details matter more than big, flashy content
    • The psychology behind romanticizing the ordinary and how it builds connection
    • How to practically apply this mindset across social, email, visuals, and more


    Key Takeaways:


    • Micro-moments create emotional connection because they reflect real life
    • Romanticizing the ordinary taps into nostalgia, mindfulness, and belonging
    • When you slow down and notice the small moments, you unlock endless storytelling potential that builds trust and loyalty



    Call to Action:
    Ready to romanticize your own brand story? Share your favorite “ordinary” moment that connects to your business and tag @GingerBiz. Let’s build community by celebrating the simple, meaningful things together.


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    16 分
  • 263. How to Handle Praise Without Shutting Down
    2025/09/02

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    If you’ve ever awkwardly dodged a compliment or felt uncomfortable when someone recognized your work, this one’s for you. Praise can be surprisingly difficult to receive, especially when imposter syndrome, perfectionism, or old conditioning are at play.


    In this episode, I’m unpacking why praise feels so hard to accept and how learning to receive it can actually make you a better leader, entrepreneur, and teammate. I’ll share the emotional and even neurological roots of praise resistance, plus simple steps to help you internalize kind words instead of brushing them off. This isn’t about inflating your ego, it’s about building resilience and owning your growth.


    What You’ll Learn:


    • Why accepting praise feels uncomfortable for so many high achievers
    • How deflecting compliments undermines your leadership and relationship
    • Practical tools to help you receive praise with confidence and gratitude


    Key Takeaways:


    • Imposter syndrome, fear of arrogance, and brain wiring can block us from internalizing recognition
    • Deflecting praise over time weakens confidence and connection
    • Accepting praise with presence and humility builds emotional resilience and models healthy behavior



    Call to Action:
    Next time someone says “great job,” try this: pause, smile, and say “thank you.” Then screenshot this episode and tag @GingerBiz with your biggest insight or new go-to response when praise comes your way.


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/



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    14 分
  • 262. Intervals, Not Endurance: Leadership in Seasons
    2025/08/26

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    We often think of leadership as a never-ending sprint, constant effort, nonstop output, and relentless hustle. But what if real leadership is more like interval running: focused bursts followed by intentional rest?


    In this episode, I’m sharing the leadership lessons I’ve learned from lacing up my running shoes. We’ll explore why leading in seasons, prep, push, plateau, and recovery, is not only more sustainable, but more powerful. Whether you’re managing a team, running a business, or just trying to lead yourself well, this is your permission to stop enduring and start leading in rhythm.


    What You’ll Learn:

    • Why hustle culture sets us up for burnout and resentment
    • How to identify which leadership season you’re in, and how to work with it
    • Tangible strategies for integrating cycles of prep, effort, reflection, and recovery into your leadership style


    Key Takeaways:


    • Leadership is a rhythm, not a sprint, honoring the cycle helps you lead better and last longer
    • Rest isn’t weakness, it’s strategic recovery that fuels your next burst of impact
    • Recognizing your season helps you lead with clarity, compassion, and effectiveness


    Call to Action:
    Which season are you in right now, prep, push, plateau, or recovery? Take a moment to reflect and journal or share with your team. Then screenshot this episode and tag @GingerBiz with your season and what resonated most!


    Listen on: Apple Podcasts, Spotify, and more.


    ______________________________


    You can find me here:


    Instagram: @gingerbiz

    Website: https://www.katymurrayphotography.com/

    Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

    X: https://twitter.com/GingerBizKM

    LinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

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    14 分
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