In this episode, Jack Cochran and Matthew James welcome Samantha Burrell, an enterprise solutions consultant at BenchLink, to discuss how she successfully launched "Demo Face-Off," a gamified enablement competition for her global SC organization. Samantha shares the complete journey from identifying a gap in product enablement when returning from maternity leave to navigating internal politics, securing buy-in from multiple stakeholders, and executing a March Madness-style demo competition that ran over two months.

Thank you to Baton AI for sponsoring this episode. Check out more at getbaton.ai

• Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/

• Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/

• Connect with Samantha Burrell: https://www.linkedin.com/in/samantha-r-burrell/

• Baton AI: https://www.getbaton.ai/

• Join Presales Collective Slack: https://www.presalescollective.com/slack

• PSC Unscripted episode with Samantha: https://youtu.be/2nZjv-vWdF0

1. Demo Face-Off Competition Structure: A March Madness-Style Global Competition

2. Identifying Gaps from Personal Pain Points After Maternity Leave

3. Navigating Internal Politics and Getting Multi-Stakeholder Buy-In

4. Connecting Enablement Initiatives to ARR Impact

5. Using AI Tools for First-Time Project Planning and Execution

6. Driving Participation Through Competition, Prizes, and Recognition

7. Making Enablement Entertaining with Production Value and Energy

8. Cultural Considerations for Global Teams and Iteration Based on Feedback

9. Individual Contributor Influence Without Formal Authority

10. Cross-Functional Benefits and Expanding Impact Beyond the SC Team