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Get Your Book Seen and Sold

Get Your Book Seen and Sold

著者： book promotion how-to | expert interviews author success stories
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 Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold!

claudinewolk.substack.comClaudine Wolk アート 文学史・文学批評 社会科学
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  • How Do YOU Get Cozy?

    How Do YOU Get Cozy?
    2025/12/12
    In today’s podcast episode, I replay an interview that I recorded over the phone with best-selling author and actress Isabel Gillies back in 2020. Gillies had come out with her fourth book, a non-fiction book titled Cozy: The Art of Arranging Yourself in the World – A Wise and Inspiring Manifesto for Authentic Living and True Comfort. In the phone interview (forgive the less than perfect quality), Isabel harkens back to the reason that she was compelled to write the book. When you’re looking for inspiration for your next project think of this interview and the ways that your everyday life can lead you to your next great book idea.More Isabel Gillies Tidbits and Book Advice for Authors* Isabel Gillies wrote two unputdownable memoirs about the collapse of her first marriage. One titled Happens Every Day and one titled A Year And Six Seconds. I was riveted by both books and reached out to her for an interview. Isabel responded to my email and even though she had no clue who I was she agreed to an interview. The lesson here is … ask! Shots on Goal, right? You have to take a shot to score.* Isabel played Kathy Stabler, the wife of Elliot Stabler on Law and Order: Special Victims Unit. She recently had a return appearance on the show that you can see here.* Isabel also wrote a young adult titled Starry Night and continues to write.* In the interview, we chat about Isabel’s book Cozy. I reached out to Isabel’s publisher for a galley of the book, a pre-publication copy of the book for media and reviewers and loved the book. The publisher also agreed to send me out a copy of the hardcover version of the book when it released. The cover on the final copy of the book is absolutely gorgeous. I believe Isabel’s friend designed it for her. It sits on my coffee table to this day. (See Pic Above). Below is a picture of the galley. * Fun fact. I was reminded of Isabel Gillies recently after reading The Golden Couple by Greer Hendricks and Sarah Pekkanen, one of the books that I featured on my Substack post titled, Seven Books: Which One Will Win? At the end of The Golden Couple, which I loved, the authors published an interview where they were asked their favorite books. Sarah Pekkanen shared It Happens Every Day as one of her favorites and I was reminded of my interview with its author, Isabel Gillies. Thanks to Isabel Gillies for the interview!Finally, what do you find cozy? Claudine stuff:Thank you for listening to this podcast episode. Please share it or leave a review, it helps to spread the word to other authors. Upgrade Your Subscription to receive access to Tangible Resources to help you promote your books!Check out the resources that you receive with a paid subscription to this Substack. (book marketing plan, book marketing map, book marketing folder system). Plus, as a founding member you will get the pdf downloads AND a paperback copy of my book, Get Your Book Seen And Sold, written with publisher, Julie Murkette!If you know a writer or an aspiring writer, please share the post to help them with their dreams of getting successfully published. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit claudinewolk.substack.com/subscribe
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    33 分
  • Jane Friedman Wants YOU to Get Published and Sell Books

    Jane Friedman Wants YOU to Get Published and Sell Books
    2025/07/24
    Our guest today is the publishing and writing Firebrand Jane Friedman! Jane Friedman has spent 25+ years working in the publishing industry, with a focus on business reporting and author education. Her book, The Business of Being a Writer, now in its second edition, is used as a classroom text by many writing and publishing degree programs. Publishers Weekly said that it is “destined to become a staple reference book for writers and those interested in publishing careers.’’Jane served as the editor of every writer’s “magazine bible,” Writers Digest. Her influence and insight earned her the Publishing Commentator of the Year Award from Digital Book World in 2023, and her expertise is regularly featured in major media outlets.Jane writes two popular newsletters for authors and publishing industry professionals - we talk about them in the interview - The Bottom Line and Electric Speed where she provides nuanced market intelligence and useful tools to thousands of authors and industry professionals. The newsletter was awarded Media Outlet of the Year in 2020.You can find Jane at her website JaneFriedman.comJane’s upcoming class on September 25th at 1:00 PM is Effective Book Marketing For Any Author class with Writers Digest University In this podcast interview, Jane shares/mentions:* not oft-cited ways to get published: small press, university press, etc. (‘keep your options open, know your options)* The AWP - Association of Writers & Writing Programs - the largest gathering of writers in the country * Reframing the business side of writing for authors to make is more imaginative - this was actually mind-blowing to me!* ‘Literary Citizenship’ what it means and how it can bolster book promotion efforts - this is also a great idea and so simple I wish I had thought of it!* Booktok? Yea or Nay or Maybe* Why Book Promotion is a Long-Game* Jan Yager is the name of the author I mention whose book, When Friendship Hurts: How to Deal with Friends Who Betray, Abandon, or Wound You got new life by the publisher years after its original release.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Claudine stuff:Thank you for listening to this podcast episode!*** Upgrade Your Subscription to get every one of my Substack Posts & Podcast episodes in your mailbox! Check out the goodies that you receive with a paid subscription (book marketing plan & book marketing map). Plus, with a founding member subscription you get the downloads AND a paperback copy of my book, written with publisher, Julie Murkette!*** Please take a minute to rate the podcast - we want to spread this help and encouragement for authors and more ratings will help us get there!If you know a writer or an aspiring writer, please share the podcast episode to help them with their dreams of getting successfully published. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit claudinewolk.substack.com/subscribe
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    39 分
  • Authors, Be Honest In Your Writing (And Your Life)… It Will Pay Off w/ Penelope Trunk

    Authors, Be Honest In Your Writing (And Your Life)… It Will Pay Off w/ Penelope Trunk
    2025/07/16
    Since 2008, Penelope Trunk’s blog (substack, too) has been my go-to place when I needed a reality check on most any subject. Reading her posts gave/give me power in all areas: writing, career, motherhood, marriage, child rearing - I could go on. Penelope agreed to be interviewed on a wide range of subjects and I am thrilled to share it with you, Writers! Buckle Up! Lots of Honesty and Laughs! Penelope Trunk is an entrepreneur, start-up expert, author, columnist/essayist & expert blogger, teacher, life coach, homeschooling expert & a passionate mom. She specializes in many things, especially career choices for all ages, teaching the writing process and personal coaching - one of her stand-out skills is writing about controversial subjects with complete abandon that are personal, thought-provoking, honest, and real.You can find Penelope’s writing and consulting offerings at her websites:PenelopeTrunk.com And her Substack (Penelopetrunk.substack.com)Penelope Trunk is an OG in the online writing space - call it blogging, article posting, newsletter, whatever - Penelope was there at the beginning, sharing in the career and writing advice space but also, and sometimes more prominently, in the personal sharing space. She invited readers into her life and offered her unfettered and sometimes controversial opinions on everything that she encountered in her life while she raised her two boys and juggled her career which included creating (and selling) four Start-ups. One of Penelope’s finest qualities is her unbridled enthusiasm, research prowess and her unbridled, raw honesty. She always gets me thinking.In this podcast, Penelope and I talk about everything from empty nesting to the writing process to book marketing to motherhood to womanhood.Penelope has a book deal for her second book (with HarperCollins) and we hope she will return to discuss her new book at Pub Time!Here are some specific topics and links when mentioned in the podcast:** The One Thing Every Author Can Do To Promote A Book (that I bet you never heard before)** Penelope’s book proposal prowess** Blueprint For A Woman’s Life ** Research and your reader’s ability to “take it in”** How Penelope deals with cranky reader comments ** What is “enmeshment” as it relates to parenting?** “the endless lesson of what is love”** the truth about motherhood and why women are shamed into having big careers** Penelope’s lesson from being there on 9/11** How your brain changes when your kids go off to collegePenelope invited listeners to email her directly with questions at penelope@penelopetrunk.com.Thanks for listening as always.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Claudine stuff:Thank you for listening to this podcast episode!*** Upgrade Your Subscription to get every one of my Substack Posts & Podcast episodes in your mailbox! Check out the goodies that you receive with a paid subscription (book marketing plan & book marketing map). Plus, with a founding member subscription you get the downloads AND a paperback copy of my book, Get Your Book Seen and Sold, written with publisher, Julie Murkette!*** Please take a minute to rate the podcast - we want to spread this help and encouragement for authors and more ratings will help us get there!If you know a writer or an aspiring writer, please share the podcast episode to help them with their dreams of getting successfully published. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit claudinewolk.substack.com/subscribe
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