Landing podcast interviews shouldn't feel like guesswork, but for most small business owners, it does. If you've ever wondered why some people seem to get invited onto shows constantly while your pitches disappear into the void, this session will clarify exactly what podcast hosts are looking for and how to make them say yes. In this replay, podcast expert Laura McCrae lays out the practical steps anyone can follow to find the right shows, pitch with confidence, and turn each interview into long-term visibility for your business.

"If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline"

What You’ll Learn:

• Where to find podcasts actively looking for guests

• How to research hosts so your pitch aligns with their audience

• Simple strategies to get noticed before you ever pitch

• What every host wants to see in a pitch (and what turns them off instantly)

• The structure of a strong pitch that gets accepted

• Tools and platforms for discovering guest opportunities

• How to create a guest bio that makes hosts say “yes, this is perfect”

• The biggest mistakes people make when pitching

• Equipment tips so you sound professional on any podcast

• How to turn podcast appearances into email list growth and visibility

Why It Matters:

Podcast interviews are one of the fastest ways to reach new audiences without relying on ads, complex funnels, or big social media followings. When you learn how to pitch effectively, you open the door to steady visibility, stronger personal branding, more leads, and long-term authority in your niche. And once your interviews live online, they work for you forever.

About the Speaker:

Laura McCrae is the founder of Podcast Support Services and the Australian Podcasters Collaborative. She helps business owners launch, manage, and grow successful podcasts and teaches experts how to pitch themselves as standout guests. With years of experience in podcast strategy, production, and guest management, Laura brings a highly practical, real-world approach to helping entrepreneurs get heard.

Timestamps:

00:00 Why being a podcast guest grows your visibility

01:17 Introducing Laura McCrae and her background

02:05 The benefits of guesting over starting your own show

03:28 Evergreen visibility and list-building from interviews

04:44 Finding relevant podcasts in your niche

07:02 How to check whether a podcast accepts guests

08:12 Tools like Listen Notes and Rafonic for guest research

10:58 Reviewing activity, audience fit, and podcast relevance

12:56 Facebook groups, PodMatch, and social media discovery

13:19 Pre-pitch research and why it matters

14:18 How to get noticed before pitching

16:31 The right way to ask hosts where to send your pitch

17:20 Topics that help the host’s audience — not just you

18:28 The #1 mistake people make in their pitches

20:33 Structuring your pitch for maximum acceptance

22:21 Creating a one-page podcast guest bio

23:51 What a bad pitch looks like (and why it gets ignored)

"If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline"