Get Paid for Your Content in 2025: AdSense, Brand Deals, RPMs, IP & Audience Strategy
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Welcome back to The TVC Podcast — Season 3: The Making of a Brand with Simone Pennant (The TV Collective).
This episode is a clear, no-fluff guide to monetising online content: AdSense thresholds, RPM/CPM, livestreams, affiliates, memberships, pitching sponsors, and when IP really has value. You’ll hear practical advice from commissioners, brand/agency leaders, and hands-on creator coaching you can apply today.
Featuring:
- Kaio Grizzelle (Channel 4.0) — can you really make a living online?
- James Loveridge (Little Dot Studios) — strategy luck; watch time; monetisation stack
- Athena, Engine Pop (ex-BBC Studios) — IP that pays, attention economy, niche depth
- Maria St Lewis (Guerillascope) — brand/agency POV, AI, clarity, community
💬 Tell us your niche + biggest money question in the comments — we’ll shout out smart takes next week.
👉 Join the LIVE conversation (FREE, Online via Airmeet) — Monetisation: Working with Brands & Attracting Partnerships | Wed 15 Oct, 18:30 BST.
Reserve your seat → https://bit.ly/TVCSeason3Live
🌐 TVC Community: jobs, news, replays, opportunities → https://community.thetvcollective.org
If this helped, Like, Subscribe, and Share with a creator who needs the bag.
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