The easiest clients to book might be the ones who already love you.

One Facebook comment. That's all it took. Melissa was doom scrolling when she spotted a video of a store reopening in her old town, two hours away, and recognized a past client family cutting the ribbon (with a brand new baby she didn't even know about). She left a quick congrats comment, the kind you'd leave for a friend, and within a few hours mom had messaged asking if Melissa would travel back to photograph their family again.

No promotion, no discount, no "my fall calendar is open, link in bio." Just a comment. In this episode, Melissa makes the case that we pour so much energy into chasing total strangers while the people who already know us, trust us, and have our work hanging on their walls are one quiet reminder away from rebooking. She shares how she stays connected with past clients on social media without being weird about it, why back to school season is the perfect window to reconnect, and how to start locking clients in for next year's sessions right now.

What You'll Learn:

• Why past clients are the easiest people on the planet to book (the know-like-trust work is already done)
• Melissa's "quiet reminder" approach to commenting on past clients' posts without ever pitching
• Why back to school season hands you five solid weeks of natural reasons to reconnect
• How one Instagram comment habit brought an overseas client back for family photos
• Ways to lock in next year's sessions at gallery delivery, from soft email commitments to deposits for peak fall foliage week
• How this works beyond family sessions: seniors with younger siblings, baby plans, extended family sessions, and branding clients
• Why this strategy needs no algorithm, no keyword research, and no funnel

Join Alison's Email Marketing Workshop Sept 24!

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Join Alison's Email Marketing Workshop Sept 24!

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Confession: our reel game has been feast or famine all summer. So we brought in a marketing pro to show us how to build a B-roll bank so full, you'll never scramble for content again.

Kate is a marketing specialist supporting photographers with everything from Instagram to lead magnets. She loves helping photographers build out the marketing ecosystem that works for them, so everything works together (without more work for them).

On this episode:

• Building a B-roll bank that keeps your content consistent, even in your busiest season
• The B-roll ideas most photographers skip that Instagram actually rewards
• Simple tools and systems for filming (and finding) your footage later
• Alison's favorite (and surprisingly affordable) gimbal hack for hands-free BTS footage at sessions

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Grab a red pen — we're grading our own Q2 goals on air, and not everybody's getting a gold star. From a marketing launch that tripled expectations to a very suspicious streak of "I didn't see the prices" clients, this quarterly update is equal parts confession and game plan.

On this episode:

• Our Q2 wins, flops, and honest report cards
• Raising the barrier to entry for better-fit clients
• Setting fewer, more realistic goals for fall

Want your blog doing the heavy lifting while you're busy shooting? Melissa's 35 Blog Post Topics will keep your content — and your SEO — working for you.

Alison's next pop-up workshop is all about email marketing — nurturing past clients and turning new leads into booked sessions. Get on the waitlist now so you don't miss it.

Links:

• Braden Drake's Contract Club - Alison's Fave
• Join the Black Friday Summit - Alison is teaching!
• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

This summit isn't about photography. It's about business: 26 business experts and mentors talking about launches, strategies, sales, copywriting, integration, and automation - the behind the scenes things that make it all work.

On this episode:

• What the Black Friday Summit actually is (and who it's really for)
• The strategy behind whether a Black Friday sale makes sense for your business
• What's free, what's not, and how to decide if the upgrade is worth it

• Aug 25, 26, 27
• VIRTUAL
• Talks are 20 to 30 minutes long each, buy for just 24 hours unless you get the VIP.
• Register here!

The Black Friday Summit is a free 3-day virtual event — August 25th, 26th, and 27th - with 26 speakers each teaching their single best Black Friday strategy. Registration is free, and I'm honestly not a Black Friday person, so if I'm speaking, you know it's worth a look.

Quick disclosure: I'm a speaker at this summit and an affiliate — if you upgrade through my link, I earn a commission. The summit itself is free either way.

Summer bonus time. While we're on our mid-season break, we wanted to drop something in your ears that you might have missed — because it's too good to sit on.

This episode is a re-air of Melissa's takeover on The Motherhood Anthology podcast, where she broke down exactly how to structure a blog post so Google actually finds it and future clients actually book from it. If you've been posting session shares and wondering why they're not bringing in inquiries, this one will show you why and what to do instead.

Blogging for photographers isn't about sharing pretty photos. It's about answering the questions your future clients are already Googling. Melissa walks through the full framework she uses — from picking a strategic topic to placing your keyword, structuring headers, writing alt text, and adding the buttons most photographers completely forget about.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

You sat down and wrote the blog post. You hit publish. And then...nothing. No traffic, no inquiries, no traction. The post just sits there. That's the part nobody talks about, and it's exactly where family photographer and systems educator Dolly DeLong steps in.

Dolly runs the Systems and Workflow Magic Podcast and helps family photographers think like marketers by building smart, repeatable systems for their businesses. She's the kind of person who will hand you a framework, a Canva template folder, and a ChatGPT bot trained in your voice and send you on your way in under an hour. We had her on to talk about the PIGFEL system, a content promotion workflow that takes a single blog post and gets it in front of people across multiple platforms, and we ended up covering a lot more ground than that.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

If your schedule is running you instead of the other way around, this one's for you. We're bringing back one of our favorite episodes because the advice is just as relevant now as it was the first time around, and honestly, summer is the perfect time to look at your calendar and ask: is this actually working for me?

In this episode, Melissa and Alison dig into how they structure their weeks to protect their time, their mental health, and their sanity as photographers and business owners. From blocking days off for meetings to batching content so you only have to do your hair once a week (yes, that's a real strategy and we are here for it), this conversation is full of the kind of small tweaks that make a big difference over time.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌alisonbellphotog

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!