『Geronimo Unfiltered』のカバーアート

Geronimo Unfiltered

Geronimo Unfiltered

著者： Geronimo Unfiltered
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Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 マネジメント・リーダーシップ リーダーシップ 経済学 衛生・健康的な生活
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  • Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)

    Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)
    2026/10/06
    👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Brand Framework 👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call ------ Everyone tells you your studio looks amazing, you have great coaches and an even better community. Then the studio two doors down opens with the same fit-out, the same Instagram captions about community and a cheaper intro offer, and suddenly you're fighting on price. Here's what should worry you. Pilates cost per lead right now is a third to a half of what a BFT pays. It's a gold rush, and I still talk to Pilates owners every week who aren't making money. Britt Austin has worked with Apple, Puma, Rebel Sport, EA Games & Who Is Elijah (Just to name a few) and her test is brutal. Take your logo off your studio and stick it on the one next door. If nobody can tell the difference, you don't have a brand. Today Sophie and I get Britt to break down how to build a studio brand people actually want to belong to, on a budget. Then we put two real studio Instagram accounts in front of her and let her pull them apart live. In this episode you'll learn: Why Apple never shows the phone in its iPhone campaigns, and what that means for how you sell a 45-minute class The five things every brand people obsess over has built, and the version a single studio can do for almost nothing How to choose your niche The partnership pitch that got BFT a Puma deal, and the one Britt deleted without replying What to tell the owner who "doesn't want to be on camera", plus her rule for sharing the hard times. Chapters: 00:00 How to find your REAL point of difference that people actually care about 06:13 The 5 Things Every Brand People Obsess Over Has Built 09:22 The Logo-Swap Test 09:54 If Britt Opened a Pilates Studio Tomorrow 11:55 If you're still scared to niche ... listen to this 16:13 The 5 Questions to Answer Before You Market Anything 19:51 How to Stand Out When You're One of Many Franchises 21:21 What Hundreds of Ad Accounts Tell Us About Founder Content 23:07 Should you EVER discount? 28:27 Why Brands Delete Your Partnership Email 31:52 Who to Partner With (and how to pitch them) 39:09 Live Brand Audits on Two Real Studio Accounts 46:45 The one type of content founders should NEVER make 53:31 The First Thing YOU Need to Do on Monday Resources mentioned in this episode: Britt's five-question brand framework: Britt's Brand Framework Follow Britt on Instagram: @stateofbrand.co Connect with Britt on LinkedIn: Britt Austin LinkedIn If you liked this episode, go and listen to Why Million Dollar Studios Never Have to Chase Clients. Britt told you to niche. This is what that actually looks like: [Listen on Spotify] [Apple Podcasts] or [Watch on YouTube] Ready to be the studio people choose for who you are, not your price? Book a Strategy Call and we'll map it out together. Follow the show: Spotify Apple Podcasts YouTube Instagram
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    52 分
  • 3 Steps to Building a Team That Cares as Much as You Do

    3 Steps to Building a Team That Cares as Much as You Do
    2026/09/29
    👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template 👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your team's out the door like the building's on fire. I lived that exact version of the business. Team gone at 7:31 pm sharp, sitting in a studio I couldn't afford to light, using the glow off the cheap TVs to do my books because I couldn't pay the electricity bill. It wasn't lonely because I didn't have people around me … It was lonely because none of them cared about the thing I was building. And now? The first thing most owners ask me? How do I build a team like yours? Today Sophie and I are teaching you the three steps to creating a team that cares about your business like it’s their own and giving you the tool that helps you to create your own vision. In this episode you'll learn: The question to ask before blaming your team for not caring enough The three things a team needs before they'll ever buy in How to build a Vision Book that people actually care about (and the template that writes it with you) The 70% rule, why losing 30% of your team isn’t a bad thing The leadership test every frustrated owner should take The vision that will make your team excited to come to work every single day Chapters: 00:00 Why Should Your Team Care? 03:29 The 3 Ingredients of Team Buy-In 04:34 The reason Sophie has stayed for 8+ years (and how to give your team something to stay for) 10:18 When a Job Becomes a Mission 14:54 Is Your Business Ready for a Vision Book? 18:20 The 70% Rule 19:44 How to Become a Leader Worth Following 22:12 How the Vision Guides Everyday Leadership 24:44 Why the Team Actually Care 30:05 The one thing that will change this from a Vision Book, to a future your team see themselves in 37:41 The 1% Pitch Every New Recruit Hears (it’s not what you think) 40:15 The first thing YOU need to do now Resources mentioned in this episode: Vision Book Template See a copy of our actual Vision Books Empire28 & Aloha25 Listen to the Achievement Road Map episode: listen here If you liked this episode, go and listen to The Hidden Reasons Your Culture Sucks and How to Build One Built to Win same world, different lens: Listen on Apple Podcasts or Watch on YouTube Ready to stop guessing why your team isn't bought in? Book a Strategy Call and we'll map it out together. Follow the show: Spotify Apple Podcasts YouTube Instagram
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    43 分
  • The First 3 Days Decide Whether They Become a Member

    The First 3 Days Decide Whether They Become a Member
    2026/09/22
    There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book a call with my team and we can help you identify the leak and map out how to fix it. —----- Every studio owner I talk to thinks they've got a lead gen problem. They don't. They've got an onboarding problem. The first three days after someone starts their trial decides whether they convert into a long-term member or ghost you by the end of the week, and it's not just costing you the sale, it’s costing you an opportunity to create a lifelong member. You can run every open week and ad campaign in the world, get someone through the door, hand them a key tag and a smile, and still lose them by day three. Nobody talks about this stage because it isn't sexy. It isn't a funnel. It isn't an ad. But it's the difference between a $9,500 lifetime value and a mate who ghosts you after the free trial. That gap is your real competitive advantage, and almost nobody is building it on purpose. This one isn't a theory. Sophie built this system managing 80 newbies at a time on the studio floor, and took her own rollover from 30 percent (the so-called industry standard) to 80 percent, three times the average. We break down exactly what she did: how she tracked every newbie without losing one, the meeting that made her studio the most money in the business, and why "just having a chat" with a new member is quietly killing your conversions. Grab the free 5-Part Convertible Conversation Framework we mention in the episode here: The Convertible Conversation In this episode you'll hear: Why the first three days decide whether a new member stays or leaves How to lift trial-to-member rollover from 30% to 80% The wave system for tracking newbies so no one falls through the cracks The three B's that make a member stay The most profitable party you’ll ever have (and you don’t even have to run it!) The buying signals that tell you a member is ready to roll over If this hit home, go back and listen to How to Turn Your 7 Day Trials Into LIFETIME Members we go even deeper on turning trial members into long-term ones: And when you're ready to put this to work in your own studio, Sophie's rollover went from 30 percent to 80 percent using this exact system. Book a free call with the team and let's build yours. Chapters: 00:00:00 - The real problem isn't lead gen, it's the first three days 00:04:55 - The 3-part system behind an 80% rollover 00:05:43 - The wave system that tracks your newbies for you 08:00 - The four things every member who stayed had in common 09:29 - The three B's that will take your conversion to 80% 12:31 - The party you should host for every member 14:16 - The signals that tell you they’re ready to buy 16:44 - Stop having chats. Start having conversations that convert. 17:20 - If you think ‘it’s a tough economy’ right now, listen to this Follow the show: Spotify Apple Podcasts Youtube Instagram: The Geronimo Academy
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    20 分
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