German-American Cross-Cultural Business Training, Episode 2
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German-American Cross-Cultural Business Training, Episode 2
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In this episode, Kelly Nadjimi and Daniel Donahey speak about the causes of success and failure in German-American business. Their conversation includes well-known business failures like Walmart's fiasco in Germany and DaimlerChrysler's 19-Billion dollar debacle in the USA. They also discuss Disney's near death experience in France and celebrate T-Mobile's hero's journey and unparalleled triumph in the USA. The main point of this episode is that success or failure in German-American business is a choice. Any German company with a successful product and service on the German market can succeed in the USA and any American company with a successful product or service on the US market can succeed in Germany, BUT NOT IN THE SAME WAY! Choosing to succeed means choosing the path of cultural adaptation.