George Morrison (Recognise Media) on Social Media Marketing, Trends, TikTok Growth & Building a Creative AgencyOn tour at Cheshire Podcast Studio, the host interviews George Morrison of Recognise Media (formerly Flownamix), the long-time behind-the-camera producer of the podcast, about his agency’s work in social media marketing, video, photography, drone, and podcasting. George shares his path from music at university to graphic design, gaming/streaming success during COVID, and building a business from long hours and boredom, including early growth from filming Macclesfield’s Barnaby Festival. He explains why he dislikes chasing trends, arguing success comes from understanding why a format works, especially the first 3–4 seconds, plus pacing and structure. He critiques marketers who focus on self-promotion, emphasizes community interaction and holistic marketing (website, reputation, targeting), discusses followers vs reach and watch time, and outlines Recognise Media’s current retainers, sports event production, and plans to keep growing the team and operations.00:00 Marketers And Trends00:39 Podcast Tour Intro01:28 Recognise Media Explained02:39 From Music To Media03:48 Shower Breakfast Origins05:10 Gaming Clips Going Viral06:00 What Makes Streams Work08:08 Creative Arts Career Gap10:02 Performance And Presence12:27 Starting Flownamix16:10 Why Clients Choose Us19:05 Efficient Content Creation20:01 Followers Misconception21:22 Friends vs Followers22:03 Reach Beats Follower Count23:06 Podcast Idea to Reality23:26 Creative Problem Solving25:26 TikTok Shop Roadblocks27:08 Why Content Fails28:43 Fix The Business First30:44 Trends And The Hook33:17 Phone Versus Pro Camera35:34 Agency Workload Breakdown37:47 Building The Business39:28 Wrap Up And ThanksThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠ The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠