『Gearheads n' Gasoline Podcast』のカバーアート

Gearheads n' Gasoline Podcast

Gearheads n' Gasoline Podcast

著者： Barry Alt
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The Gearheads n’ Gasoline Podcast brings you engaging, lighthearted yet informative conversations with market-leading Shop Owners from automotive aftermarket Restoration, Performance, Racing, and restyling Industries.

Join us as hosts Barry Alt from Motorhead Digital and our co-hosts delve into the journey of our guests, uncovering their achievements, challenges, and the driving forces behind their success and even failures.


Periodic Co-Hosts:

  • Jason Chandler - AMD
  • Eddy Cebreco - AMD
  • Katie Abraham - IRONMAN 4X4
  • Jesse Henke - JH Restorations
  • Sean Sawyer - Revved Automotive Consulting


By offering a unique - often explosive - behind-the-scenes look into the world of shop ownership, 'Gearheads n’ Gasoline' provides stimulating insights and stories that inspire and entertain. Whether you're a shop owner, aspiring shop owner, racer, professional, or hardcore enthusiast, this podcast is your pit stop for captivating discussions with influential figures from the automotive industry.

Our goal is to entertain and educate listeners with real-life stories, lessons learned, and practical advice that can be used by everyone.

Gearheads n’ Gasoline - “Fueling Your Success.”

© 2026 Gearheads n' Gasoline Podcast マーケティング マーケティング・セールス 経済学
エピソード
  • How a Husband & Wife Built a Hot Rod Shop from a 400 Sq Ft Garage to SEMA | Amy Fitzgerald | S3 E10

    How a Husband & Wife Built a Hot Rod Shop from a 400 Sq Ft Garage to SEMA | Amy Fitzgerald | S3 E10
    2026/07/29
    Send us Fan MailPowered by:➡️ Red Line Synthetic Oil: redlineoil.com➡️ AMD: autometaldirect.comIn this episode of Gearheads n’ Gasoline, Barry Alt and Jason Chandler sit down with Amy Fitzgerald, co-owner of Cool Hand Customs, to talk about the realities of running a small but mighty custom automotive shop. Amy shares how she and her husband, EJ, made the leap from home construction to the automotive customization world during the Great Recession, starting with airbrushed motorcycles in a 400-square-foot garage before growing into the shop they run today.The conversation covers what it takes to build show-quality drivers, why restoration and hot rodding often overlap, and how SEMA has played a major role in Amy’s business, relationships, and industry involvement. Amy also talks about word-of-mouth marketing, customer trust, youth engagement, women in the automotive aftermarket, and the organized chaos that comes with building vehicles for SEMA year after year.-- Subscribe for conversations with the best shop owners, builders, manufacturers, and aftermarket pros in the restoration, performance & racing industry. --Key Takeaways:Building a SEMA truck in their first year confirmed they were in the right industry.They create “show-quality drivers” that look great and are built to be enjoyed.Restoration and hot rodding often overlap, since custom builds begin with a solid foundation.Word-of-mouth and car shows remain powerful marketing tools.SEMA has helped Amy build valuable industry relationships.The automotive industry offers opportunities beyond building, including marketing, media, logistics, and technology.Amy encourages women to find strong mentors and ignore outdated attitudes.Guest Bio:Amy Fitzgerald is one half of the husband and wife team behind Cool Hand Customs in Middleton, where classic cars and modern performance come together. With nearly 20 years in the automotive industry, Amy brings passion, creativity, and attention to detail to every custom build and restomod that rolls through the shop. When she’s not helping create one-of-a-kind rides, Amy stays active in the automotive community through her involvement with SEMA, volunteering, and youth engagement programs that help inspire future builders and enthusiasts.Guest:Amy Fitzgerald, Co-Owner, Cool Hand Customshttps://coolhandcustoms.comhttps://www.facebook.com/cool.customshttps://www.instagram.com/customscoolhandhttps://www.youtube.com/@CHCustomsHost:Barry Alt, Motorhead Digitalmaximizesales@motorheaddigital.comhttps://motorheaddigital.comhttps://facebook.com/Motorhead.Digitalhttps://instagram.com/motorhead.digitalhttps://linkedin.com/company/motorhead-digitalGuest Co-Host:Jason Chandler, Auto Metal DirectEmail: jason@autometaldirect.comhttps://autometaldirect.comhttps://facebook.com/AutoMetalDirecthttps://instagram.com/autometaldirecthttps://linkedin.com/company/autometaldirecthttps://www.youtube.com/@autometaldirectDon’t miss an episode from Gearheads n’ Gasoline!facebook.com/GearheadsNGasolineinstagram.com/gearheadsngasolinelinkedin.com/company/gearheadsngasolineyoutube.com/@GearheadsNGasolineYou can reach us at gngoperations@motorheaddigital.com
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    1 時間 2 分
  • From Architect to Automotive Innovator: Cora's Journey | S3 E9

    From Architect to Automotive Innovator: Cora's Journey | S3 E9
    2026/06/18
    Send us Fan MailPowered by:➡️ Red Line Synthetic Oil: redlineoil.com➡️ AMD: autometaldirect.comIn this episode, Barry Alt and Katie Abraham welcome Cora Jokinen, owner of Torque Master Industries, to share her unconventional journey from studying architecture to becoming a leader in the automotive aftermarket.Cora discusses her passion for off-roading, her transition into business ownership, and the role community, mentorship, and networking have played in her career. She also shares lessons from navigating the Rebelle Rally, offers her perspective on women in the automotive industry, and explains how strong customer experiences can help brands build lasting connections.The conversation also introduces Cora’s new product line, Oris Adventure Cooking, and explores how sensory experiences can make customer engagement more memorable. Along the way, the group talks about entrepreneurship, resilience, and finding balance through activities outside of work, including pickleball.Key Takeaways:Cora’s transition from architecture to automotive was fueled by her passion for off-roading.Joining a local 4x4 club was a major turning point in her journey.Her first Nissan Xterra sparked her interest in vehicle modifications.Learning to weld gave Cora the ability to create custom parts for her own builds.Her husband played a key role in supporting and shaping her automotive path.Buying Torq-Masters Industries came from real-world experience in the off-road and rock crawling community.Cora faced a steep learning curve after acquiring the company, especially in business management and operations.Mentorship, networking, and SBN involvement have been crucial to her growth in the industry.Customer relationships are built through word-of-mouth, reputation, approachability, and helpful video content.Cora’s story highlights resilience, community, innovation, and the power of staying open to unexpected opportunities.Guest Bio:I’m an original Rebelle Rally participant, finishing 5th in the first year and earning the Team Spirit Award. In 2021, my team won the crossover class in a Ford Bronco Sport. I’ve also raced King of the Hammers twice in a stock-class Jeep and have a deep love for welding, inspired by my grandfather’s advice to “have a career and a trade.” My career was architecture, and my trade is welding.I’m also a longtime SEMA Businesswomen’s Network member and have served on the SBN Select Committee for the past six years. SBN has been a major part of my life, constantly inspiring and challenging me through its leadership, education, and networking opportunities.My husband and I live in upstate New York, where we run Torq-Masters, a 100% USA-made manufacturing business we acquired in 2014. We travel across the country for shows and events, and I’m excited for the conversation ahead.Guest:Cora Jokinen, Torque Master Industrieshttps://torqmasters.comhttps://skottle.comhttps://www.facebook.com/TorqMastershttps://www.instagram.com/torqmastershttps://www.youtube.com/@TorqMastersIndustriesHost:Barry Alt, Motorhead Digitalmaximizesales@motorheaddigital.comhttps://motorheaddigital.comhttps://facebook.com/Motorhead.Digitalhttps://instagram.com/motorhead.digitalhttps://linkedin.com/company/motorhead-digitalCo-Host:Katie Abraham, Falcon Dynamichttps://www.facebook.com/abeskatiehttps://www.instagram.com/wildkatieabeshttps://www.linkedin.com/in/katherine-abraham-b4506580Don’t miss an episode from Gearheads n’ Gasoline!facebook.com/GearheadsNGasolineinstagram.com/gearheadsngasolinelinkedin.com/company/gearheadsngasolineyoutube.com/@GearheadsNGasolineYou can reach us at gngoperations@motorheaddigital.com
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    1 時間 7 分
  • Racing with Purpose Natalie Waters on Speed, Sponsorships & Standing Up to Bullying | S3 E8

    Racing with Purpose Natalie Waters on Speed, Sponsorships & Standing Up to Bullying | S3 E8
    2026/06/05

    Send us Fan Mail

    Powered by:
    ➡️ Red Line Synthetic Oil: redlineoil.com
    ➡️ AMD: autometaldirect.com

    In this episode of Gearheads n’ Gasoline, Barry Alt and co-host Katie Abraham welcome Natalie Waters from Natalie Waters Racing, a young racer with big goals, a strong social media presence, and a mission that goes far beyond the track.

    Natalie shares how she got started in racing, what keeps her motivated, and where she hopes to go next in motorsports. The conversation covers the support found inside the racing community, the role marketing plays in securing sponsorships, and why building real value for sponsors is so important for young racers today.

    She also talks about her anti-bullying foundation, her growing success on social media, and how staying authentic has helped her connect with fans, brands, and her local community.

    This episode is a great listen for racers, parents of young drivers, motorsports marketers, sponsors, and anyone interested in the business side of racing.

    Key Takeaways:

    • Racing started early for Natalie.
    • The racing community is built on support.
    • Sponsorships are about more than logos.
    • Marketing matters in motorsports.
    • Authenticity wins online.
    • Local sponsorships can be powerful.
    • Social media should serve a purpose.
    • Her anti-bullying foundation adds meaning to her platform.
    • Balancing racing, work, and life takes discipline.
    • Advice from experienced racers can shape a young driver’s mindset.

    Guest Bio:
    I started racing Quarter Midgets at 6 years old here in Grantsville, UT, and graduated into Focus Midgets at 13 years old. Here, I won two championships and broke two track records before moving up to Modifieds, where I was Rookie of the Year for the NASCAR Whelen All-American Series in Idaho. At 19 years old, I moved up into 410 Winged Sprint Cars. I race everything on asphalt. I am graduating with my\ bachelor's degree in marketing and plan to use it to help other drivers promote themselves to sponsors to chase their dreams. Outside of racing, I run my Race to End Bullying foundation, where I travel around with my race car and host school assemblies to teach kids about the importance of being kind.

    Guest:
    Natalie Waters, Natalie Waters Racing

    • nataliewater2004@gmail.com
    • racetoendbullying.com
    • facebook.com/NatalieWatersGKRacing
    • instagram.com/natattack_racing_1
    • linkedin.com/in/nataliewaters

    Host:
    Barry Alt, Motorhead Digital

    • maximizesales@motorheaddigital.com
    • motorheaddigital.com
    • facebook.com/Motorhead.Digital
    • instagram.com/motorhead.digital
    • linkedin.com/company/motorhead-digital

    Co-Host:
    Katie Abraham - Falcon Dynamic

    • facebook.com/abeskatie
    • instagram.com/wildkatieabes
    • linkedin.com/in/katherine-abraham-b4506580

    Don’t miss an episode from Gearheads n’ Gasoline!

    • facebook.com/GearheadsNGasoline
    • instagram.com/gearheadsngasoline
    • linkedin.com/company/gearheadsngasoline
    • youtube.com/@GearheadsNGasoline

    You can reach us at gngoperations@motorheaddigital.com
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    1 時間 12 分
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