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In this episode of Gearheads n’ Gasoline, Barry Alt and co-host Katie Abraham welcome Natalie Waters from Natalie Waters Racing, a young racer with big goals, a strong social media presence, and a mission that goes far beyond the track.

Natalie shares how she got started in racing, what keeps her motivated, and where she hopes to go next in motorsports. The conversation covers the support found inside the racing community, the role marketing plays in securing sponsorships, and why building real value for sponsors is so important for young racers today.

She also talks about her anti-bullying foundation, her growing success on social media, and how staying authentic has helped her connect with fans, brands, and her local community.

This episode is a great listen for racers, parents of young drivers, motorsports marketers, sponsors, and anyone interested in the business side of racing.

Key Takeaways:

• Racing started early for Natalie.
• The racing community is built on support.
• Sponsorships are about more than logos.
• Marketing matters in motorsports.
• Authenticity wins online.
• Local sponsorships can be powerful.
• Social media should serve a purpose.
• Her anti-bullying foundation adds meaning to her platform.
• Balancing racing, work, and life takes discipline.
• Advice from experienced racers can shape a young driver’s mindset.

Guest Bio:
I started racing Quarter Midgets at 6 years old here in Grantsville, UT, and graduated into Focus Midgets at 13 years old. Here, I won two championships and broke two track records before moving up to Modifieds, where I was Rookie of the Year for the NASCAR Whelen All-American Series in Idaho. At 19 years old, I moved up into 410 Winged Sprint Cars. I race everything on asphalt. I am graduating with my\ bachelor's degree in marketing and plan to use it to help other drivers promote themselves to sponsors to chase their dreams. Outside of racing, I run my Race to End Bullying foundation, where I travel around with my race car and host school assemblies to teach kids about the importance of being kind.

Guest:
Natalie Waters, Natalie Waters Racing

• nataliewater2004@gmail.com
• racetoendbullying.com
• facebook.com/NatalieWatersGKRacing
• instagram.com/natattack_racing_1
• linkedin.com/in/nataliewaters

Host:
Barry Alt, Motorhead Digital

• maximizesales@motorheaddigital.com
• motorheaddigital.com
• facebook.com/Motorhead.Digital
• instagram.com/motorhead.digital
• linkedin.com/company/motorhead-digital

Co-Host:
Katie Abraham - Falcon Dynamic

• facebook.com/abeskatie
• instagram.com/wildkatieabes
• linkedin.com/in/katherine-abraham-b4506580

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You can reach us at gngoperations@motorheaddigital.com