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What does it take to create unforgettable luxury automotive experiences for brands like Ferrari?

In this episode of Gearheads n’ Gasoline, host Barry Alt and guest co-host Sean Sawyer from Revved Automotive Consulting sit down with Julia Newman, Owner of Haus of Stella, to talk about her incredible journey from entertainment and hospitality into the world of high-end automotive events.

Julia shares how she broke into the luxury automotive scene by producing VIP hospitality experiences for Ferrari and other major brands, and how those events blend precision, creativity, and a serious attention to detail. From Pebble Beach to high-profile motorsports experiences, she explains what it takes behind the scenes to deliver world-class brand moments that clients never forget.

The conversation dives into experiential marketing, the art of building authentic client relationships, and how creating emotional connections often matters more than the product itself. Julia also discusses growing support for women in motorsports and expanding opportunities for women across the automotive industry.

Key Takeaways:

• Why client experience is everything in the luxury automotive world
• The behind-the-scenes challenges of producing high-end automotive events
• How experiential marketing creates lasting emotional connections
• The growing role and support of women in motorsports and automotive careers
• Why attention to detail separates good events from unforgettable ones

Guest Bio:
Julia Newman is an accomplished, award-winning event marketing executive with extensive experience producing large-scale live, hybrid, and experiential events. Known for her tenacity, agility, and attention to detail, she has become a trusted partner to some of the world’s most recognizable brands.

Her expertise spans experiential marketing, program management, and cross-functional team leadership. Julia has a proven track record of delivering high-impact global events while managing complex logistics, building strong stakeholder relationships, and aligning event strategy with business objectives. She is especially recognized for her ability to remain calm under pressure while executing seamless, memorable experiences.

Throughout her career, Julia has led and produced high-profile programs and brand activations. Here are a couple of the notable events she's been involved in:

• Patrón Tequila – Formula 1 Mexico City Grand Prix Airport Pop-Up Store
• Ferrari North America Casa Ferrari – Pebble Beach

Today, Julia continues to create exceptional brand experiences through her work with Haus of Stella, where she focuses on curating unique luxury automotive and experiential marketing programs.

Guest:
Julia Newman, Haus of Stella
https://www.linkedin.com/in/Julia-Thomson-Newman

Host:
Barry Alt, Motorhead Digital
maximizesales@motorheaddigital.com
https://motorheaddigital.com/

Don’t miss an episode from Gearheads n’ Gasoline!

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You can reach us at gngoperations@motorheaddigital.com

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🔥 Season 3 Starts Now — And We’re Leveling Up.

Welcome to Season 3 of Gearheads n’ Gasoline — and this year, we’re doing things differently.

This episode introduces our new lineup of powerhouse guest co-hosts and a refreshed format designed to bring you deeper conversations, sharper insights, and real-world experience from across the automotive aftermarket.

We’re not just talking about cars.

We’re talking about the future of the industry.

In this kickoff episode, you’ll hear conversations around:

- Why the next generation is more engaged than we think
- Why talent isn’t the real problem — business systems are
- How shops can leverage social media without sacrificing productivity
- And why collaboration across the industry matters more than ever

This season is about learning from each other.

It’s about shop owners, manufacturers, consultants, and industry leaders sharing what’s working — and what’s not.

Because the automotive restoration and performance world isn’t slowing down.

It’s evolving.

And the goal of Season 3 is simple:
To inspire you to think bigger, work smarter, and stay connected to the community that fuels this industry forward.

🎙️ Featuring:
- Katie Abraham (Ironman 4x4)
- Eddy Cebreco (Auto Metal Direct / Eddie Bear Foundation)
- Jason Chandler (Auto Metal Direct)
- Jesse Henke (JH Restorations)
- Sean Sawyer (Revved Automotive Consulting)

If you're a shop owner, industry professional, or someone passionate about where this aftermarket world is headed, this season is for you.

🚗 Key Takeaways From This Episode
- The future of restoration is being shaped by technology and the next generation.
- Youth engagement isn’t dead — it just needs mentorship and opportunity.
- Social media is now a specialized skill, not a side task.
- Talent builds cars — systems build sustainable businesses.
- The industry grows stronger when leaders collaborate instead of competing.
- Hit subscribe. Join the conversation. Let’s build what’s next.

Host:
Barry Alt, Motorhead Digital
https://motorheaddigital.com
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital

Guest Co-Hosts:
Katie Abraham
https://www.facebook.com/abeskatie
https://www.instagram.com/wildkatieabes
https://www.linkedin.com/in/katherine-abraham-b4506580

Eddy Cebreco, Auto Metal Direct
https://www.autometaldirect.com
https://www.facebook.com/eddy.cebreco
https://www.instagram.com/ecebreco

Jason Chandler, Suto Metal Direct
https://autometaldirect.com
https://facebook.com/AutoMetalDirect
https://instagram.com/autometaldirect
https://youtube.com/@autometaldirect

Jesse Henke, JH Restorations
https://jhrestorations.ca
https://www.facebook.com/jhrestorations
https://www.instagram.com/jh_restorations

Sean Sawyer, Revved Automotive Consulting
https://www.revvedac.com
https://www.facebook.com/revvedautomotive
https://www.instagram.com/ocdcarbuilder

#automotivemarketing #automotiverestoration #automotivecustomization #raceshops #AutomotiveLife #Entrepreneur

Don’t miss an episode from Gearheads n’ Gasoline!

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• https://www.youtube.com/@GearheadsNGasoline

You can reach us at gngoperations@motorheaddigital.com

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In this episode of the Gearheads n’ Gasoline podcast, hosts Barry Alt and Annette Bauer welcome Katie Abraham, Director of Marketing for Ironman 4x4 North America. The conversation explores Katie's journey into the automotive industry, her experiences in the Rebell Rally, and the importance of networking and volunteering in building a successful career. The discussion highlights the importance of being intentional in career choices and of showing up in the industry to create opportunities. In this engaging conversation, Katie Abraham shares her experiences navigating the challenges of the Rebel Rally, her transition into a marketing leadership role, and the dynamics of agency life. She emphasizes the importance of education and instruction in the four-wheel drive community, balancing personal aspirations with family life, and the significance of kindness in business interactions. The discussion highlights her passion for off-roading, the need for setting standards in instruction, and the personal growth that comes from helping others.

Takeaways:

• Volunteering and networking are crucial for career development.
• Showing up at events can lead to unexpected opportunities
• Katie emphasizes the importance of being present and engaged in the community
• Katie's background in restaurant management helped shape her work ethic
• The Rebell Rally offers a unique experience for participants to challenge themselves
• The automotive community is supportive and encourages collaboration
• Marketing is complex and not always straightforward.
• The automotive industry fosters genuine connections among its members
• Agency life can be mentally taxing and requires strong relationships
• Experience can outweigh formal education in career advancement
• Investing in education can empower others and foster community
• Setting standards in instruction can enhance safety and effectiveness
• Kindness in business can lead to better relationships and outcomes
• Personal growth often comes from helping others succeed

Guest Bio:
With over a decade in the off-road world, Katherine Abraham is the Director of Marketing for Ironman 4x4 North America, a seasoned 4WD trainer, and a three-time Rebelle Rally competitor preparing for her fourth. Her expertise spans technical driving, adventure instruction, and brand leadership. Katherine is also a keynote speaker who blends off-road methodology with business leadership and personal growth. Known for her authenticity, precision, and grit, she’s built a reputation as a trusted voice helping people perform at their highest level—behind the wheel and beyond it.

Guest:
https://www.facebook.com/abeskatie
https://www.instagram.com/wildkatieabes
https://www.linkedin.com/in/katherine-abraham-b4506580

Don’t miss an episode from Gearheads n’ Gasoline!

• https://www.facebook.com/GearheadsNGasoline
• https://www.instagram.com/gearheadsngasoline
• https://www.linkedin.com/company/gearheadsngasoline
• https://www.youtube.com/@GearheadsNGasoline

You can reach us at gngoperations@motorheaddigital.com