What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?

Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.

He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.

• Why six daily experiences can rewire your brain for happiness
• How social connection drives 50% of your joy
• Google’s neuroscience-backed approach to employee well-being
• Fear vs. love: the leadership mistake most make
• Gratitude, tolerance, and virtues that fuel resilience
• How Ben Franklin inspired Zak’s modern happiness checklist
• The free YourSix app that tracks happiness

• Book: The Little Book of Happiness - https://tinyurl.com/yeywk4a3
• SIX: Track Emotional Wellness - https://your6.com/phone
• Website - https://pauljzak.com/
• LinkedIn - https://www.linkedin.com/in/paul-j-zak-91123510/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Struggling to find the right tech talent in today’s fast-changing job market?

Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.

With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.

If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.

• Why AI in recruitment is both a blessing and a curse
• How to stand out in a crowded job market (and avoid being screened out)
• The “10% Candidate Signal” Recruiters Should Watch For
• Common hiring mistakes companies make and how to avoid them
• The truth about cultural fit and why it matters more than ever

Website - www.link2solutions.us.com/

LinkedIn - www.linkedin.com/in/declan-link-2-solutions/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?

Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.

He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.

• Why agencies should focus on AI in operations instead of sales
• How to avoid the biggest pitfalls of adopting AI too quickly
• Practical examples of AI automation that save time every day
• Ways agencies can package AI services into new revenue streams
• Real-world success stories of agencies using AI effectively
• The future of AI in agencies and what leaders should prioritize now

• Website: https://www.e2msolutions.com/
• LinkedIn: www.linkedin.com/in/manishdudharejia
• Event: https://joinvistara.com/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?

Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.

He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.

• Why most startups get culture wrong from day one
• The simple 4-part structure Disney uses to guide every decision
• The difference between marketing messages and employee messages
• The RAVE method: Respect and Value Everyone
• How emotional connection boosts both morale and profits
• Walt Disney’s surprising personal touch with employees

• Book: https://geni.us/ravebook
• Website: https://salvoinnovativesolutions.com/
• LinkedIn: https://www.linkedin.com/in/chuck-salvo-3383a212/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Are you being held hostage by your technology?

You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.

Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.

• The 3 most important hires every growing business needs: Technologist, Technician, Operator
• How to spot and fix “spaghetti mess” tech systems
• The mindset shift leaders need to stop losing time, money, and clients
• Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)

• Website - https://businesstechninjas.com
• LinkedIn - https://www.linkedin.com/in/melodiemoore/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Curious about the hidden dangers of relying too heavily on AI in your law firm?

Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.

Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.

This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.

• Why AI lead gen ads are destroying client trust
• The one non-digital ad that brought in massive ROI
• How lawyers are misusing ChatGPT (and getting sanctioned for it)
• Why your best clients are "lurkers" who consume 10+ hours of content
• What Brian did to get 25 new clients from 15 lunches and mailers

• Website - https://www.greatlegalmarketing.com/
• LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/
• Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offer

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?

In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.

Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.

• The truth about Amazon pricing — and the biggest mistake sellers make
• Why “just raise your price” is dangerous advice
• How Profasee’s AI repricer works (explained simply)
• How Chad uses AI in his closet, garage, and daily workflow
• Building custom GPTs to stay lean and efficient
• Facebook ads vs. LinkedIn content: what works now
• Gaming the algorithm & LinkedIn’s AI content problem

• Website - https://profasee.com/
• LinkedIn - https://www.linkedin.com/in/itschadrubin/
• Email Address (Firm) - chat@profasee.com

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Most new products fail. But Jon LaClare has spent decades changing that.

In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.

We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.

• Why 95% of New Product Launches Fail—and How to Avoid It
• The Secret to 10x Success Rates for New Product Launches
• The #1 Thing You Must Do for a Successful Product Launch
• What Kraft’s Early Failures Taught About Launching Products
• The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
• The Perfect Launch System and the 3 Ps of a Profitable Rollout
• The Real Problem Most Marketers Miss in Product Launch Campaigns
• The Truth About ‘But Wait There’s More’ and Billy Mays
• How to Use AI and Video the Right Way in Product Marketing
• The Role of Authenticity and the Media Buying Tools Jon Uses

• Website - https://www.harvestgrowth.com/
• Linkedin - https://www.linkedin.com/in/jon-laclare/
• Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
• YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
• X - https://x.com/jonlaclare
• Book - https://www.harvestgrowth.com/perfectlaunchsystembook

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.