On the eve of the opening of Alberta’s regulated sports betting and igaming market, the Gaming News Canada Show presented by Bede Gaming was joined by a couple of gaming industry veterans who are plugged into the opening of Canada’s second regulated, competitive gambling jurisdiction.
GNCS regular and Canadian Gaming Association Senior VP of Policy & Communication Amanda Brewer spoke about the feedback she has received from CGA members and others in the gambling business during the countdown to opening day in Alberta. Brewer also referred to the lessons learned from four-plus years of regulated online gaming in Ontario and had an interesting response to a question from host Steve McAllister about the potential differences between the presence of the provincial gaming and lottery corporations in the two provinces.
We also asked Brewer about the ongoing presence of fake online casino ads on Meta platforms.
McAllister then welcomed Rich Taylor, the Director of Responsible Gaming at BetMGM. Taylor, a retired Corporal in the U.S. Marine Corps, told his story of serving his country and then finding his way into the gambling industry.
Taylor spoke about the reaction from BetMGM customers to the most recent responsible gambling ad campaign featuring NHL superstar Connor McDavid and Newfoundland hockey legend Terry Ryan and if the Edmonton Oilers captain will appear in future RG-focused commercials – which are allowed by both the AGCO and AGLC in its rules and regulations around advertising and marketing.
That led to a conversation on BetMGM’s responsible gaming efforts which include its partnership with BCLC’s GameSense platform. Taylor, the author of an op-ed last week that appeared on various Canadian media websites, also talked about the multi-dimensional approach taken by BetMGM to support safe play.
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