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Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).

📰 About Steve Fretzin:
Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.

👉 Sasha and Steve explore:
— Don’t wing business development — study the game first.

— Culture, transparency, and leadership beat bonuses every time.

— Pay fairly for case acquisition (15% is your magic number).

— Every year, remove a hat — don’t keep adding them.

— The fastest path to growth: Get a coach who’s already done it.

👉 Main Takeaways from the Episode:

— Audit your team’s comp plan, and add clear origination credit for new business.

— Pick one role to delegate this year and commit to removing that hat for good.

— Choose one area of your firm to improve and hire a specialized coach to fast-track it.

— Create transparency: publish how bonuses, promotions, and goals are measured.

📞 Connect with Steve Fretzin:

• Website: https://fretzin.com/

• LinkedIn: https://www.linkedin.com/in/stevefretzin

• Podcast: https://fretzin.com/podcast/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!

📰 About Emil Abedian:
Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.

👉 Sasha and Emil explore:
— How to break free from the “high-paying job” trap

— How to budget, borrow smart, and scale from $2M to $5M

— How to make taxes (i.e., your #1 expense) actually profitable with strategic planning

— How a $10M firm used tax strategy to save $800K

— The three-year roadmap to exit your firm without getting crushed by a 40% tax hit

👉 Main Takeaways from the Episode:

— Fire yourself from daily tasks; your firm should run without you.

— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.

— Meet your CPA quarterly, not yearly — tax planning only works before April.

— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.

📞 Connect with Emil Abedian:

• Website: https://www.counselcpas.com/

• LinkedIn: https://www.linkedin.com/in/emilabedian

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back!

📰 About John Kormanik:
John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break the Law: A Story of a Reimagined Legal Career and a Reclaimed Life. After 24 years in law and 16 years managing his own firm, John now helps accomplished attorneys master focus, banish burnout, and build firms that fuel their lives.

👉 Sasha and John explore:
— How to switch to the $400,000-minute mindset and stop losing billable time.
— The 5 biggest lies lawyers tell themselves (and how to break free from each one).
— How to escape the “always on” trap and finally take control of your focus.

— Why intentional leadership will transform both your business and your life.

👉 Main Takeaways from the Episode:

— Audit your time like it’s money — cut anything that isn’t worth your hourly rate.

— Set firm boundaries: no 24/7 availability.

— Schedule “thinking time” weekly; real CEOs don’t just work, they think.

— Define what freedom actually looks like for you, and start designing your firm around it today.

📞 Connect with John Kormanik:

• Website: https://www.johnrkormanik.com/

• LinkedIn: https://www.linkedin.com/in/johnrkormanik/

• Book: https://www.amazon.com/Break-Law-Reimagined-Career-Reclaimed/dp/B0DHJK1XG1

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/