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Hitting a wall with your law firm’s growth? One lawyer did for almost 2 years, then saw his “best month ever.” In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Daniel Blomgren, founder of Coepio Legal, an 11-year San Francisco business law firm, to break down how he hired a business coach, told his marketing partner to stop treating his ad spend as "set it and forget it", and built a highly lucrative referral network. The payoff: a potential 5-figure deal from one cold call. Daniel also shares how Coepio became a go-to legal partner for 100+ businesses across California. Should you hire a business advisor? Tune in today and find out.

📰 About Dan Blomgren:
Dan Blomgren is the founder of Coepio Legal, a business transactions law firm that acts as outside general counsel for hundreds of small businesses across the Bay Area, California, and beyond. Since launching the firm in 2015, Dan and his partner Kimberly Fong have built a team whose attorneys bring between 9 and 18 years of experience to every client relationship. Coepio Legal works with clients through the entire life cycle of a business, from formation and financing to eventual sale or exit. Dan is also one of the first clients of the Grow Law Advisory Group, working with Andy Goldstrom since early 2026 to build a more predictable referral pipeline and scale with intention.

👉 Andy and Dan explore:
— Why one small word, "and" instead of "or," in a lease turned into a $20,000 to $30,000 swing for a client.
— The year-one mistake Dan sees over and over in businesses that skip hiring an attorney early.
— Why Dan believes referral partners should make up half of a growing firm's business.
— How Daniel built a firm that serves 100+ businesses through every stage of growth.
— The referral system that uncovered potential $10K+ engagements from a single business connection.
— How to hold your marketing agency accountable (see the questions Dan asked that helped uncover 4X on his ROI).
— Why every business owner (including you) should work with a business advisor to prepare for the next stage of growth.

👉 Main Takeaways from the Episode:
— Audit your existing contracts and leases for small wording issues, like "and" versus "or," that can cost you thousands.
— Set a recurring, monitored cadence with your marketing partner this month. Don't just set it and forget it.
— Block dedicated time each week to reach out to potential referral partners, and follow up. The relationship is the strategy.

📞 Connect with Dan Blomgren:
• Website: https://www.coepiolegal.com
• LinkedIn: https://www.linkedin.com/in/dan-blomgren-8b5a171a/

📞 Connect with Andy Goldstrom:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Only 1% of law firms can sustain $1M past 3 years. This lawyer did it for 10. In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Andrew Lopez, founder of Sequoia Legal, a Denver-based boutique firm, celebrating its 10-year anniversary. Andrew breaks down why he left big law during the '09 downturn, how a business coach (and one really critical hire) got him out of answering every intake call himself, and why he pulled back on Google Ads to reinvest elsewhere. Hear Andrew's warning about relying too heavily on AI for legal work. As he puts it, AI can be a powerful tool, but "it's your ass on the line" when you're the one giving the final legal advice. Tune in now.

📰 About Andrew Lopez:
Andrew Lopez is the founder and managing member of Sequoia Legal, a Denver corporate and international trade firm he built from scratch in 2016 after years at large firms, including Skadden, Arps, Slate, Meagher & Flom. He and his team advise companies on everything from entity formation and cross-border transactions to U.S. export controls and sanctions compliance, representing clients across Colorado and around the world. Roughly 80% of Sequoia's corporate work stays close to home in Colorado, while its international trade practice reaches clients as far away as the Middle East, Germany, and England. Andrew has partnered with Grow Law for six years, using data-driven marketing, content, and reputation strategy to grow Sequoia's online presence into a real business asset.

👉 Andy and Andrew explore:
— The breaking point that caused Andrew to leave Big Law, and what finally pushed him to build Sequoia Legal.
— How lawyers can use AI (without putting their firm at risk), including avoiding the very real confidentiality and hallucination concerns.
— The #1 marketing mistake that had Andrew drowning in calls, and how he built a system to spot qualified opportunities quicker.
— Why Andrew stopped investing in Google Ads, and the ROI analysis that changed where he put his marketing dollars.
— How Andrew turned his website, reviews, and online presence into a lead-gen asset instead of relying only on referrals.

👉 Main Takeaways from the Episode:
— Audit your current marketing spend against real ROI data this quarter, not just gut feel, before renewing any ad budget.
— Build a review request into every closed matter this month. It's one of the most overlooked growth levers for law firms.
— Set a minimum retainer policy today, and benchmark your hourly rates against the market this year so you stop leaving money on the table.

📞 Connect with Andrew Lopez:
• Website: https://sequoialegal.com/
• LinkedIn: https://www.linkedin.com/in/andrew-lopez-a3081b67

📞 Connect with Andy Goldstrom:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Private equity isn't just knocking on your law firm's door anymore. It's already inside the building. In this episode, Sasha Berson welcomes back Tom Lenfestey, attorney, CPA, and founder of The Law Practice Exchange, for his second appearance on the show. Tom just published The Exit Blueprint, and he breaks down how new ownership rules in Arizona and Puerto Rico cracked the door open for outside capital, and what it actually takes for your firm to hit the numbers buyers want. They also swap real valuation stories, including Sasha's own business, which grew 16 times in value in just eight and a half years. Tune in today.

📰 About Tom Lenfestey:
Tom Lenfestey is an attorney, CPA, and the founder and CEO of The Law Practice Exchange (LPE), the marketplace and advisory firm built specifically for law firm sales, acquisitions, and succession planning. He launched LPE in 2013 after watching other professionals, like dentists and CPAs, plan structured exits that lawyers simply weren't given the tools to plan for themselves. Tom has guided attorneys through more than $350 million in law firm transactions, and his new book, The Exit Blueprint, lays out a stage-by-stage framework for planning, preparing, and executing a successful law firm transition.

👉 Sasha and Tom explore:
— The two states that changed who's allowed to own a law firm, and how this affects you
— The exact EBITDA number private capital wants to see before they'll even take your call
— Why some of the biggest platform plays are now chasing 20 million in EBITDA
— Why your marketing spend is really an investment in exit value, not just lead generation
— How a rushed exit can shrink a $2 million pipeline down to a $400,000 payout
— Which practice areas (after personal injury) are next in line for private capital

👉 Main Takeaways from the Episode:
— Audit your firm's EBITDA against Tom's benchmark: $5 to $10 million is the current minimum for the personal injury buyers active in the market today
— Redirect one marketing dollar this quarter toward brand-building instead of pure lead generation. Buyers pay multiples on the difference
— Schedule a professional valuation this year, even if you're not planning to sell for a decade

📞 Connect with Tom Lenfestey:
• Website: https://thelawpracticeexchange.com
• LinkedIn: https://www.linkedin.com/in/tomlenfestey

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/