GEO, AEO, AI SEO. Whatever you call it, your clients are asking about it, and most of the answers in circulation are being sold rather than tested.

Austin breaks down what carries over from SEO, what genuinely breaks, and whether the work is worth selling yet.

The foundation hasn't moved. Crawlable, indexable, technically sound. Clear entity signals. Real topical depth instead of thin coverage. Getting cited elsewhere on the open web. If a model can't retrieve you, nothing else on the list matters.

Four things do break the way you normally think about search. There's no position one to win. The unit is the claim, not the page. You compete on sources you don't own, and Reddit and Quora often outweigh your own site. Prompts aren't keywords, and no volume data sits behind them.

Also covered: where the hype is thickest, the four questions Search Prestige asks about any brand before recommending GEO work, and the honest case for starting now even though the payout lands in quarters rather than weeks.

In this episode:
The SEO foundation that hasn't changed
Four ways GEO breaks the search model
What gets sold versus what's actually true
Retrievable, Recognized, Referenced, Repeatable
Why AI referrals convert above their share of traffic
How to sell GEO without losing the client in ninety days

Search Prestige handles white-label SEO and paid media for agencies at searchprestige.com.